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acquaco.com website review
Visit site (opens in a new tab)Reviewed 1 November 202643 issues · 95 checks
This review found 43 issues worth fixing on acquaco.com, 14 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
acquaco.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.6 s26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
150 ms · 2.2 MB22 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, boostcommerce.io and jQuery CDN and others), adding 3.3 MB and 764 ms of main-thread time.
Use efficient cache lifetimes
850 ms · 98 KiB9 files are served with short cache lifetimes, so returning visitors download them again (98 KiB).
Reduce unused JavaScript
750 ms · 114 KiBAbout 114 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused CSS
600 ms · 112 KiBAbout 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Shopify adds 321 ms
321 msShopify costs a phone 321 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,619 HTML elements
The page has 1,619 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.7 s
17.7 sYour largest element takes 17.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.9 s
19.9 sThe page becomes fully interactive after 19.9 s. Good is under 3.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 474 ms
474 msScripts block taps and scrolling for 474 ms in total while the page loads. Good is under 200 ms.
29 images without width and height
29 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 227 requests
4.7 MBYour homepage downloads 4.7 MB in 227 requests on a phone: images 2.7 MB (32), scripts 808 KiB (58) and other files 785 KiB (96). Under 2 MB keeps phones on slow connections fast.
16 images far larger than shown
1.8 MB16 images are downloaded at several times the size a phone draws them, for example ZUCCHETTI-PANS-ZPA552.V8-MattMirto_2024-04-11-145913_jyms.we at 3,000 px wide, shown at 390 px. Resized copies would save about 1.8 MB.
2 images over 500 KB
2 images weigh 1.0 MB together. On a phone connection a single image that size takes seconds.
7 images below the first screen load straight away
7 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images in older formats
4 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 158.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
44 images without alt text
44 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
318 internal links, 1 external
The homepage links to 318 pages on acquaco.com and 1 external page.
5 checks passed
Meta description: 100 characters
Your meta description is 100 characters: “Design forward kitchen and bath fixtures. Exclusive US distributor for Linki Faucets and AeT Italia.”.
Title: 50 characters
Your title is a healthy 50 characters: “ACQUACO - Design forward kitchen and bath fixtures”.
Canonical URL set
The canonical URL is https://acquaco.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://acquaco.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (674 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
/collections/single-hole-lavatory-faucets, /collections/two-hole-faucets, /collections/three-hole-lavatory-faucets, /collections/wall-mount-lavatory-faucets, /collections/floor-mount-lavatory-faucets and /collections/bidet-faucets and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/collections/single-hole-lavatory-faucets, /collections/two-hole-faucets, /collections/three-hole-lavatory-faucets, /collections/wall-mount-lavatory-faucets, /collections/floor-mount-lavatory-faucets and /collections/bidet-faucets and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.9.0/fonts/slick.eot' because its M…”.
2 checks passed
Tap targets are thumb-sized
61 of 70 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (acquaco.com).
Valid certificate (72 days left)
The certificate from Let's Encrypt · YE1 verifies for acquaco.com and is valid for another 72 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://acquaco.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (40 internal, 1 external) answered without errors; 7 did not answer within 5 s.
Domain and trust
No CAA record
acquaco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
acquaco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 8 years old
8 yearsacquaco.com was registered in Sep 2018 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
acquaco.com is registered until Sep 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 173 words
The homepage has only about 173 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “WHERE TO BUY”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “Where to Buy” and “Get in touch”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Email authentication
No DMARC policy
acquaco.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
acquaco.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- The footer still says © 2024.
- It loads jQuery 2.2.0, older than 3.5 (which fixed known security holes).
Stack
- Framework
- React
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on acquaco.com, including 16 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.