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acquirent.com website review

Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 98 checks

This review found 36 issues worth fixing on acquirent.com, 16 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

8 to fix48
  • Render-blocking requests

    3.9 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Improve image delivery

    1.1 s · 1.8 MB

    10 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Reduce unused JavaScript

    2.1 s · 384 KiB

    About 384 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 74). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Google Analytics and others), adding 1.1 MB and 1.0 s of main-thread time.

  • Google Tag Manager adds 807 ms

    807 ms

    Google Tag Manager costs a phone 807 ms of main-thread work and 902 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    580 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 580 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 32 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 74 but mobile only 48. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix53
  • Largest Contentful Paint: 20.3 s

    20.3 s

    Your largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “logo”.

  • Time to Interactive: 20.8 s

    20.8 s

    The page becomes fully interactive after 20.8 s. Good is under 3.8 s.

  • First Contentful Paint: 5.5 s

    5.5 s

    The first text or image appears after 5.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 483 ms

    483 ms

    Scripts block taps and scrolling for 483 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix33
  • 1 image over 500 KB

    RMA-NateCrouchPhoto-146-scaled.jpg weighs 511 KiB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    495 KiB

    2 images are downloaded at several times the size a phone draws them, for example RMA-NateCrouchPhoto-146-scaled.jpg at 2,560 px wide, shown at 318 px. Resized copies would save about 495 KiB.

  • Page weight: 3.9 MB in 98 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 98 requests on a phone: images 2.6 MB (40), scripts 1.0 MB (13) and fonts 212 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 8 images below the first screen load straight away

    8 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (574 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7586
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Interactive controls must not be nested (12 elements)

    Interactive controls must not be nested: 12 elements on the page fail this check, rated serious by axe-core.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Positive tabindex

    4 elements have a tabindex above 0, which scrambles the keyboard order.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 84 internal links, 6 external

    The homepage links to 84 pages on acquirent.com and 6 external pages.

8 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Helping companies solve their sales and marketing challenges with outsourced B2B sales and lead generation since 2004.”.

  • One H1 headline

    Your main headline reads: “A Global Leader in Outsourced B2B Sales”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Acquirent | B2B Outsourced Sales & Lead Generation”.

  • Canonical URL set

    The canonical URL is https://acquirent.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://acquirent.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,230 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    /about-us/team has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5213319&Ver=2&mid=d1df1666-0a53-40a5-9332-75cab9e670cc&bo=1&sid=5d6d6900cdc611f1b0825d1e7e5cad05&vid=5d6d80b0cdc611f1b0ae5b1fa0649dd1&vids=1&msclkid=N&pi=918639831&lg=.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “jQuery is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://acquirent.com/about-us/craftjack-case-study/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (acquirent.com).

  • Valid certificate (77 days left)

    The certificate from Let's Encrypt · YE1 verifies for acquirent.com and is valid for another 77 days.

  • http:// redirects to https

    http://acquirent.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 34 links work

    All 34 links checked from your homepage (28 internal, 6 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 49 days

    acquirent.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    acquirent.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    acquirent.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 22 years old

    22 years

    acquirent.com was registered in Dec 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 408 words of copy

    The homepage carries about 408 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST A QUOTE”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “Request a Quote” and “Join the Team”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 3 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:mailgun.org include:8001400.spf02.hubspotemail.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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