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acsi.org website review

Visit site (opens in a new tab)Reviewed 2 November 202652 issues · 113 checks

This review found 52 issues worth fixing on acsi.org, 17 of them high impact, across 113 checks. The most urgent: page weight: 11.6 MB in 130 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.0 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
151 ms115 msMay 16Oct 31127 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026126 ms
May 23, 2026126 ms
May 30, 2026129 ms
Jun 6, 2026131 ms
Jun 13, 2026133 ms
Jun 20, 2026136 ms
Jun 27, 2026133 ms
Jul 4, 2026131 ms
Jul 11, 2026127 ms
Jul 18, 2026121 ms
Jul 25, 2026122 ms
Aug 1, 2026121 ms
Aug 8, 2026121 ms
Aug 15, 2026129 ms
Aug 22, 2026132 ms
Aug 29, 2026132 ms
Sep 5, 2026140 ms
Sep 12, 2026139 ms
Sep 19, 2026137 ms
Sep 26, 2026147 ms
Oct 3, 2026139 ms
Oct 10, 2026128 ms
Oct 17, 2026127 ms
Oct 24, 2026119 ms
Oct 31, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of acsi.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. acsi.org at 0.4 s0.4 s
  2. acsi.org at 0.9 s0.9 s
  3. acsi.org at 1.3 s1.3 s
  4. acsi.org at 1.7 s1.7 s
  5. acsi.org at 2.1 s2.1 s
  6. acsi.org at 2.6 s2.6 s
  7. acsi.org at 3.0 s3.0 s
  8. acsi.org at 3.4 s3.4 s

acsi.org does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix38
  • Render-blocking requests

    1.1 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    5.5 MB

    26 images could be 5.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Freshchat, Google Tag Manager and Google/Doubleclick Ads and others), adding 2.2 MB and 1.7 s of main-thread time.

  • Reduce unused JavaScript

    920 ms · 791 KiB

    About 791 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.

  • Freshchat adds 638 ms

    638 ms

    Freshchat costs a phone 638 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    718 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (718 KiB).

  • Google Tag Manager adds 556 ms

    556 ms

    Google Tag Manager costs a phone 556 ms of main-thread work and 606 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    310 ms · 116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 255 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 25.7 s

    25.7 s

    The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

  • First Contentful Paint: 6.7 s

    6.7 s

    The first text or image appears after 6.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 12.3 s

    12.3 s

    Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ASSOCIATION OF CHRISTIAN SCHOOLS INTERNATIONAL (ACSI) STRON…”.

  • Total Blocking Time: 787 ms

    787 ms

    Scripts block taps and scrolling for 787 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 46 images without width and height

    46 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 126 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 11.6 MB in 130 requests

    11.6 MB

    Your homepage downloads 11.6 MB in 130 requests on a phone: images 8.9 MB (51), scripts 1.9 MB (34) and fonts 486 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 8 images over 500 KB

    8 images weigh 5.9 MB together. On a phone connection a single image that size takes seconds.

  • 16 images far larger than shown

    2.3 MB

    16 images are downloaded at several times the size a phone draws them, for example blog-950-x-475ce7ae0992ba34c2c89f5e2266dbfdf3a.png at 950 px wide, shown at 220 px. Resized copies would save about 2.3 MB.

  • 26 images in older formats

    26 images (8.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 16 images below the first screen load straight away

    16 images further down the page (2.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.3 g of CO₂ per visit

    3.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.29 g of CO₂e: 394.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8691
  • Invalid ARIA attributes

    9 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9273
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (236 characters)

    Your meta description is 236 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.acsi.org/sitemap.xml, so Google discovers your pages only by following links.

  • 16 links with vague text

    16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 153 internal links, 25 external

    The homepage links to 153 pages on acsi.org and 25 external pages.

3 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Association of Christian Schools International”.

  • Canonical URL set

    The canonical URL is https://www.acsi.org/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,214 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix64
  • 1 page points its canonical at the homepage

    /home2 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 1 linked page hidden from search

    /legal/policy_resources/articles is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages share 3 titles

    / and /home2 all use the title “Association of Christian Schools International”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    /header-utility/menu and /legal/policy_resources/articles have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    /header/career-center and /careers use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    /home2, /header-utility/store and /legal/policy_resources/articles have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “ga is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    38 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://vimeo.com/user8217693 (410).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://www.acsi.org/home/SignOut/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (acsi.org).

  • Valid certificate (142 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for acsi.org and is valid for another 142 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://acsi.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    acsi.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    acsi.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    acsi.org was registered in Aug 1996 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2032

    acsi.org is registered until Aug 2032.

Content and conversion

2 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: “more than 1,600 students”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 913 words of copy

    The homepage carries about 913 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us”, “Contact Us - Customer Care” and “Register Today!”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.acsi_org._d.easydmarc.pro exists:%{i}.spf.hc5662-46.iphmx.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Sitefinity 15.4.8636.0 DX
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Company

Founded
1978
Headquarters
Colorado Springs

Upkeep, stack, hiring and company data from programmable.info

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This review found 52 issues on acsi.org, including 21 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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