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act.org website review

Visit site (opens in a new tab)Reviewed 19 October 202636 issues · 109 checks

This review found 36 issues worth fixing on act.org, 12 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 2Oct 171.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.5 s
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
194 ms165 msMay 2Oct 17191 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026168 ms
May 9, 2026169 ms
May 16, 2026170 ms
May 23, 2026171 ms
May 30, 2026173 ms
Jun 6, 2026176 ms
Jun 13, 2026177 ms
Jun 20, 2026180 ms
Jun 27, 2026181 ms
Jul 4, 2026184 ms
Jul 11, 2026183 ms
Jul 18, 2026184 ms
Jul 25, 2026184 ms
Aug 1, 2026182 ms
Aug 8, 2026186 ms
Aug 15, 2026188 ms
Aug 22, 2026188 ms
Aug 29, 2026188 ms
Sep 5, 2026189 ms
Sep 12, 2026188 ms
Sep 19, 2026187 ms
Sep 26, 2026189 ms
Oct 3, 2026188 ms
Oct 10, 2026187 ms
Oct 17, 2026191 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of act.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. act.org at 0.4 s0.4 s
  2. act.org at 0.8 s0.8 s
  3. act.org at 1.2 s1.2 s
  4. act.org at 1.6 s1.6 s
  5. act.org at 2.0 s2.0 s
  6. act.org at 2.4 s2.4 s
  7. act.org at 2.8 s2.8 s
  8. act.org at 3.3 s3.3 s

act.org does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix30
  • Render-blocking requests

    7.5 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.5 s.

  • Use efficient cache lifetimes

    2.5 s · 1.2 MB

    34 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    2.7 s · 880 KiB

    About 880 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 2.0 MB and 2.3 s of main-thread time.

  • Reduce unused CSS

    900 ms · 127 KiB

    About 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 883 ms

    883 ms

    Google Tag Manager costs a phone 883 ms of main-thread work and 812 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    600 ms · 70 KiB

    70 KiB could be saved by minifying JavaScript.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 526 ms. During a long task the page ignores taps.

  • Facebook adds 454 ms

    454 ms

    Facebook costs a phone 454 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 275 KiB

    2 images could be 275 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Optanon adds 284 ms

    284 ms

    Optanon costs a phone 284 ms of main-thread work and 218 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • TikTok adds 287 ms

    287 ms

    TikTok costs a phone 287 ms of main-thread work and 178 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Phones get a much slower page than desktops

    Desktop scores 64 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 8.5 s

    8.5 s

    The first text or image appears after 8.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 15.3 s

    15.3 s

    Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Test the Way You Test Best A test built around your strengt…”.

  • Time to Interactive: 23.8 s

    23.8 s

    The page becomes fully interactive after 23.8 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 168 ms to 191 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 605 ms

    605 ms

    Real visitors wait 605 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.043

    0.043

    The layout barely moves while loading (CLS 0.043, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 111 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 111 requests on a phone: scripts 2.0 MB (37), fonts 618 KiB (6) and images 397 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (251 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 118.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 8895
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8587
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (210 characters)

    Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 50 internal links, 14 external

    The homepage links to 50 pages on act.org and 14 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Test the Way You Test Best”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “ACT | College and Career Readiness Solutions”.

  • Canonical URL set

    The canonical URL is https://www.act.org/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.act.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (706 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://api2.act.org/static/fonts/JTUSjIg1_i6t8kCHKm459Wlhyw.woff2' from origin 'https://www.act.org…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://my.act.org/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (act.org).

  • Valid certificate (61 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for act.org and is valid for another 61 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://act.org redirects to the secure version.

  • All 45 links work

    All 45 links checked from your homepage (36 internal, 9 external) answered without errors.

Domain and trust

  • No CAA record

    act.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    act.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 35 years old

    35 years

    act.org was registered in Aug 1991 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2029

    act.org is registered until Jul 2029.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 690 words of copy

    The homepage carries about 690 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register Today Opens a new tab” and “Register Today”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Start Your Journey”, “Register Today Opens a new tab” and “Register Today”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and “2M+ students”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be act.org is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:amazonses.com include:spfrelay.act.org ?include:spfrelaytbd.act.org i…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 5 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager

Company

Headquarters
Iowa City

Upkeep, stack, hiring and company data from programmable.info

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