activeera.com website review

Not measured in this review.

• Tap response (INP) got 37% slower for real visitors

  +37%

  Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 137 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 11% slower for real visitors

  +11%

  Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.2 MB

  5.2 MB

  Your homepage downloads 5.2 MB on a phone, 694 KiB of it images (13%). Under 2 MB keeps phones on slow connections fast.

• About 1.5 g of CO₂ per visit

  1.48 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 6 text elements with low contrast

  6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Elements must only use permitted ARIA attributes (2 elements)

  Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  Elements (2)

• 1 tap target too small

  1 tap target is too small or too close together to hit reliably with a finger.

  Elements (1)

• All page content should be contained by landmarks (6 elements)

  All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• 5 links without text

  5 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• Title is long (70 characters)

  Your title is 70 characters, so Google will cut it off around 60: “Active Era | Free Delivery | Air Beds, Camping Equipment & Water Sport”.

  View source

• Meta description is long (232 characters)

  Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 58 internal links, 25 external

  The homepage links to 58 pages on activeera.com and 25 external pages.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• 1 page without a title

  /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 1 linked page hidden from search

  /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 2 pages without a meta description

  /customer_authentication/redirect and /collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (2)

• 1 link to non-canonical URLs

  Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/delivery-returns-refunds, whose canonical is /pages/delivery-information. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (1)

• 1 page without an H1

  /customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=49e9dfc7-6883-4370-89d9-d3005c7b56b4&referrer=&landingpage=https%3A%2F%2Factiveera.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_.

• 9 small tap targets

  9 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://activeera.com/customer_authentication/redirect?locale=en&region_country=GB.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  activeera.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  activeera.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 635 words of copy

  The homepage carries about 635 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be activeera.com is still delivered. Reports are on, so moving to quarantine is the next step.

• Email authentication score: 70/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 18 cookies set on arrival

  18

  Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 59 other companies contacted

  Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.