activelyblack.com website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  +6%

  Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  +8%

  Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 6.9 MB

  6.9 MB

  Your homepage downloads 6.9 MB on a phone, 1.5 MB of it images (21%). Under 2 MB keeps phones on slow connections fast.

• 3 images below the first screen load straight away

  3 images further down the page (104 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (3)

• About 2.0 g of CO₂ per visit

  1.96 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 234.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Images must have alternative text (7 elements)

  Images must have alternative text: 7 elements on the page fail this check, rated critical by axe-core.

  Elements (3)

• 22 text elements with low contrast

  22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (4 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• All page content should be contained by landmarks (4 elements)

  All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Heading levels should only increase by one (1 element)

  Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Banner landmark should not be contained in another landmark (1 element)

  Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one banner landmark (1 element)

  Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• Title is short (14 characters)

  Your title is only 14 characters: “Actively Black”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• Meta description is short (50 characters)

  Your meta description is only 50 characters: “Premium, Black owned athleisure and sports apparel”. 70 to 160 characters is enough to sell the click.

  View source

• Only 0 internal links

  The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

• Most text only appears after JavaScript runs

  0%

  A phone browser shows 1,790 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• 1 broken image

  1 image failed to load on a phone, for example https://files.alia-prod.com/image1.png-1744243322134.

• 16 small tap targets

  16 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  activelyblack.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  activelyblack.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,790 words of copy

  The homepage carries about 1,790 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be activelyblack.com is still delivered. Add a report address, check the reports, then move to quarantine.

• Email authentication score: 70/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 30 cookies set on arrival

  30

  Opening the homepage sets 30 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 55 other companies contacted

  Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.