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actoapp.com website review

Visit site (opens in a new tab)Reviewed 9 November 202637 issues · 104 checks

This review found 37 issues worth fixing on actoapp.com, 9 of them high impact, across 104 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.4 sMay 23Nov 73.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.1 s
May 30, 20263.2 s
Jun 6, 20263.2 s
Jun 13, 20263.1 s
Jun 20, 20263.0 s
Jun 27, 20262.6 s
Jul 4, 20263.0 s
Jul 11, 20263.2 s
Jul 18, 20263.0 s
Jul 25, 20264.0 s
Aug 1, 20264.1 s
Aug 8, 20263.9 s
Aug 15, 20263.8 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.1 s
Sep 19, 20263.2 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20262.9 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Oct 31, 20262.9 s
Nov 7, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
219 ms151 msMay 23Nov 7193 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026159 ms
Aug 8, 2026194 ms
Aug 15, 2026211 ms
Aug 22, 2026195 ms
Aug 29, 2026188 ms
Sep 5, 2026178 ms
Sep 12, 2026182 ms
Sep 19, 2026178 ms
Sep 26, 2026162 ms
Oct 3, 2026175 ms
Oct 10, 2026181 ms
Oct 24, 2026183 ms
Nov 7, 2026193 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix68
  • Render-blocking requests

    1.6 s

    32 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused JavaScript

    600 ms · 811 KiB

    About 811 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and cdn-cookieyes.com and others), adding 1.3 MB and 774 ms of main-thread time.

  • Improve image delivery

    799 KiB

    18 images could be 799 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 528 ms

    528 ms

    Google Tag Manager costs a phone 528 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,211 HTML elements

    The page has 2,211 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    232 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (232 KiB).

  • Reduce unused CSS

    150 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 81 ms

    81 ms

    Your server sent the HTML in 81 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • Speed Index: 11.5 s

    11.5 s

    Visually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ACTO’s Human Excellence AI solutions elevate people in Life…”. Most of its time is element render delay (2.5 s).

  • Total Blocking Time: 267 ms

    267 ms

    Scripts block taps and scrolling for 267 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 159 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 3.5 MB in 127 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 127 requests on a phone: scripts 1.7 MB (48), images 1.1 MB (28) and fonts 476 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (871 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    49 KiB

    1 image is downloaded at several times the size a phone draws it, for example Sun-Pharma-761x1024.png at 390 px wide, shown at 93 px. Resized copies would save about 49 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9194
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 3 H1 headlines

    There are 3 <h1> headlines (“Uniting Human Intelligence with Empathetic AI”, “ACTO: October 23rd 2026, Pre-Production Release” and “Value Beyond the Data: Future-Proofing Medical Af…”). One clear main headline is easier for people and search engines.

  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 16 links with vague text

    16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 188 internal links, 8 external

    The homepage links to 188 pages on actoapp.com and 8 external pages.

6 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “Uniting Human Intelligence with Empathetic AI | ACTO”.

  • Canonical URL set

    The canonical URL is https://acto.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://acto.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,184 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix79
  • 3 linked pages hidden from search

    /educate, /engage and /augment are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    /superagents and /agentic-ai-requirements-for-life-sciences all use the title “AI in Life Sciences - Agentic Requirements | ACTO”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    /acto-intelligent-field-excellence-platform, /educate, /engage and /augment have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /superagents and /agentic-ai-requirements-for-life-sciences use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 insecure resource on an https page

    1 resource load over plain http on your https page (for example http://acto.com/wp-content/uploads/wpmss/lenis-init.min.js?ver=1771630810); browsers block or warn about them.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (acto.com).

  • Valid certificate (64 days left)

    The certificate from Google Trust Services · WE1 verifies for actoapp.com and is valid for another 64 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://actoapp.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    acto.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    acto.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    acto.com was registered in Dec 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2030

    acto.com is registered until Dec 2030.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 639 words of copy

    The homepage carries about 639 words of visible text.

5 checks passed
  • 15 calls to action

    The homepage has 15 calls to action, for example “Book a Demo”, “Learn More” and “Book a demo”.

  • 4 short forms

    4 short forms (4 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mail.zendesk.com include:_spf.google.com mx include:amazonses.com ip4:52.233.37.155 ip4:52.242.32.10 ip4…”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 6 of them by other companies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • 3 plugins are behind their latest release.elementor 4.3.1 → 4.3.6 · essential-addons-for-elementor-lite 6.8.4 → 6.8.8 · mousewheel-smooth-scroll 1.1.19 → 6.7.4

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
5 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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