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acure.com website review

Visit site (opens in a new tab)Reviewed 8 November 202627 issues · 99 checks

This review found 27 issues worth fixing on acure.com, 6 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.1 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
171 ms103 msMay 16Oct 31163 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026111 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026117 ms
Jun 13, 2026120 ms
Jun 20, 2026120 ms
Jun 27, 2026120 ms
Jul 4, 2026120 ms
Jul 11, 2026121 ms
Jul 18, 2026124 ms
Jul 25, 2026128 ms
Aug 1, 2026127 ms
Aug 8, 2026129 ms
Aug 15, 2026128 ms
Aug 22, 2026129 ms
Aug 29, 2026134 ms
Sep 5, 2026136 ms
Sep 12, 2026138 ms
Sep 19, 2026138 ms
Sep 26, 2026139 ms
Oct 3, 2026139 ms
Oct 10, 2026146 ms
Oct 17, 2026158 ms
Oct 24, 2026162 ms
Oct 31, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of acure.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. acure.com at 0.7 s0.7 s
  2. acure.com at 1.4 s1.4 s
  3. acure.com at 2.1 s2.1 s
  4. acure.com at 2.8 s2.8 s
  5. acure.com at 3.5 s3.5 s
  6. acure.com at 4.2 s4.2 s
  7. acure.com at 4.9 s4.9 s
  8. acure.com at 5.6 s5.6 s

acure.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix62
  • Reduce unused JavaScript

    1.3 s · 357 KiB

    About 357 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Use efficient cache lifetimes

    900 ms · 167 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (167 KiB).

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 2,999 HTML elements

    The page has 2,999 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 133 ms

    133 ms

    Klaviyo costs a phone 133 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 86 ms

    86 ms

    LiveChat costs a phone 86 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Klaviyo and LiveChat and others), adding 973 KiB and 463 ms of main-thread time.

  • Improve image delivery

    250 ms · 56 KiB

    4 images could be 56 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    50 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.9 s

    12.9 s

    Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A close-up lifestyle shot of a person holding a tube of Acu…”.

  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 46% slower for real visitors

    +46%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 502 ms

    502 ms

    Real visitors wait 502 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 59 ms

    59 ms

    Scripts block the page for only 59 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.2 MB in 234 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 234 requests on a phone: scripts 1.0 MB (95), other files 769 KiB (103) and images 222 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    350 KiB

    4 images are downloaded at several times the size a phone draws them, for example A9983A90-8EC5-403B-B5A7-0B719CBD18C420230804_ACR0006_Shot_18 at 17,532 px wide, shown at 171 px. Resized copies would save about 350 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (209 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 76.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

2 to fixGoogle 9797
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 139 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 2 problems

    Structured data found ((untyped), BreadcrumbList, Organization and WebSite) but with 2 problems, for example “untyped block: missing @context (expected "https://schema.org")”.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 258 internal links, 6 external

    The homepage links to 258 pages on acure.com and 6 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Discover Acure’s natural skincare, haircare, & body care. Shop vegan, cruelty-free, & clinically tested products made w…”.

  • One H1 headline

    Your main headline reads: “Acure”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Acure | Natural Skincare & Haircare”.

  • Canonical URL set

    The canonical URL is https://acure.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://acure.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,880 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    /collections/skin-barrier-support-acure and /collections/barrier-support-skincare-haircare all use the title “Skin Barrier Repair: Strengthen & Hydrate | ACURE”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /collections/skin-barrier-support-acure and /collections/barrier-support-skincare-haircare use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/skin-barrier-support-acure, whose canonical is /collections/barrier-support-skincare-haircare. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    /collections/shop-all, /collections/clean-beauty, /pages/skincare-quiz and /pages/haircare-quiz have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (acure.com).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YE1 verifies for acure.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://acure.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    acure.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    acure.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    acure.com was registered in Sep 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    acure.com is registered until Sep 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 921 words of copy

    The homepage carries about 921 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “every order” and “Shop Early Access”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Shop Barrier Support”, “every order” and “Shop All Caret”.

  • 31 short forms

    31 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 154 testimonial or review blocks and 5 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be acure.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.ess.barracudanetworks.com include:spf.us.exclaimer.net include:sp…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Microsoft Clarity · Klaviyo Email Marketing Sms · amazonaws.com · chatbot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Fort Lauderdale

Upkeep, stack, hiring and company data from programmable.info

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