adaptil.co.uk website review

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

A phone's processor spends 5.6 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

113 files are served with short cache lifetimes, so returning visitors download them again (3.4 MB).

8 third-party services load with your homepage (Google Tag Manager, YouTube and Amazon Web Services and others), adding 5.5 MB and 1.7 s of main-thread time.

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 100 ms faster on a phone.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 657 ms of main-thread work and 686 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

YouTube costs a phone 504 ms of main-thread work and 991 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 images could be 526 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Amazon Web Services costs a phone 156 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,431 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 153 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

18 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 37.3 s. Good is under 3.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 701 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 180 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.5 MB in 377 requests on a phone: images 4.3 MB (163), scripts 3.0 MB (59) and other files 884 KiB (142). Under 2 MB keeps phones on slow connections fast.

750_u856.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 2.40 g of CO₂e: 287.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (3 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 154 pages on adaptil.co.uk and 5 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/collections/our-products and /blogs/news have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'app')”.

Chrome logged issues while loading the page (“Cookie”).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

adaptil.co.uk is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

adaptil.co.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 9 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,115 words of visible text.

adaptil.co.uk has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.