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adaptive.build website review
Visit site (opens in a new tab)Reviewed 2 November 202619 issues · 91 checks
This review found 19 issues worth fixing on adaptive.build, 4 of them high impact, across 91 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
92AClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 114 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 174 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 174 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 118 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 119 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 152 ms |
| Oct 17, 2026 | 162 ms |
| Oct 24, 2026 | 162 ms |
| Oct 31, 2026 | 131 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
adaptive.build does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 83
83/100Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and reddit and others), adding 1.1 MB and 741 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 481 KiB17 files are served with short cache lifetimes, so returning visitors download them again (481 KiB).
Reduce unused JavaScript
349 KiBAbout 349 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 295 ms
295 msGoogle Tag Manager costs a phone 295 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.
Improve image delivery
192 KiB9 images could be 192 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
150 ms · 37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 1.3 s of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 11.9 s
11.9 sThe page becomes fully interactive after 11.9 s. Good is under 3.8 s.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 861 ms
861 msReal visitors wait 861 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 237 ms
237 msScripts block taps and scrolling for 237 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 2.6 s
2.6 sYour largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Adaptive’s AI agents keep job costing, AP, billing, WIP, an…”. Most of its time is element render delay (2.4 s).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 124 ms
124 msReal visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image far larger than shown
50 KiB1 image is downloaded at several times the size a phone draws it, for example 9fbea278-slurp-soc2-badge.d7qmgp8l.png at 471 px wide, shown at 58 px. Resized copies would save about 50 KiB.
2 images in older formats
2 images (98 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (98 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.4 g of CO₂ per visit
0.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 53.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.6 MB in 105 requests
1.6 MBYour homepage downloads 1.6 MB in 105 requests on a phone: scripts 1.2 MB (50), images 218 KiB (17) and fonts 64 KiB (4). That is a lean page.
Accessibility
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
41 internal links, 11 external
The homepage links to 41 pages on adaptive.build and 11 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “AI agents handle job costing, AP, billing, and WIP for construction companies. Works with QuickBooks, Foundation, and S…”.
One H1 headline
Your main headline reads: “Construction accounting that runs itself”.
Title: 56 characters
Your title is a healthy 56 characters: “Adaptive | Agentic Financial Operations for Construction”.
Canonical URL set
The canonical URL is https://www.adaptive.build/.
Structured data in place
Structured data found: FAQPage, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.adaptive.build/sitemap-index.xml.
AI search readiness
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,068 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 18 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a meta description
/accounting-partner-directory and /success-stories use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97275830&Ver=2&mid=b362a1fc-79fa-4260-b987-39df02ecef8e&bo=1&sid=ddd81a20d6e011f18d956551ae46e240&vid=ddd84b00d6e011f187b8bde04faf726b&vids=1&msclkid=N&pi=918639831&lg.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
7 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (adaptive.build).
Valid certificate (54 days left)
The certificate from Google Trust Services · WE1 verifies for adaptive.build and is valid for another 54 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://adaptive.build redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 37 links work
All 37 links checked from your homepage (26 internal, 11 external) answered without errors.
Domain and trust
No CAA record
adaptive.build has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
adaptive.build's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 5 years old
5 yearsadaptive.build was registered in Oct 2021 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
adaptive.build is registered until Oct 2027.
Content and conversion
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,068 words of copy
The homepage carries about 1,068 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a demo” and “Book your walkthrough”.
8 calls to action
The homepage has 8 calls to action, for example “Change Order Clerk”, “Pricing” and “Book a demo”.
Social proof on the page
Social proof on the homepage: 7 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and HubSpot.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be adaptive.build is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:21196579.spf05.hubspotemail.net ~all”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Astro
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 10 open roles
- Teams
- GTM (4), Engineering (3), Product (2), Solutions (1)
- Job board
- ashby
- Careers page
- www.adaptive.build/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on adaptive.build, including 13 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.