adasa.com website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

The page has 5,631 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.1 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 680 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Google CDN and others), adding 2.2 MB and 1.1 s of main-thread time.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 330 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 326 ms of main-thread work and 663 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

58 KiB could be saved by minifying JavaScript.

15 images could be 203 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

19 files are served with short cache lifetimes, so returning visitors download them again (185 KiB).

7 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

2 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 227 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

Scripts block taps and scrolling for 312 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 229 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.6 MB in 458 requests on a phone: scripts 2.2 MB (195), images 1.8 MB (72) and other files 1.0 MB (137). Under 2 MB keeps phones on slow connections fast.

20260914_Adasa_Desktop_Banner_Fall_2026.png weighs 900 KiB. On a phone connection a single image that size takes seconds.

2 images further down the page (88 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some list items are not inside a list.

14 tap targets are too small or too close together to hit reliably with a finger.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 elements hidden from screen readers can still receive keyboard focus.

23 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

30 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (20 elements).

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 879 pages on adasa.com and 19 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/collections/prom-dresses, /collections/formal-gowns, /collections/homecoming-dresses, /collections/mother-of-the-bride-dresses, /collections/cocktail-dresses and /collections/bridesmaid-dresses and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

6 images failed to load on a phone, for example https://adasa.com/.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

6 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'open' has already been declared”.

1 link to other sites is dead, for example https://www.lafemmefashion.com/find-stores-near-me/89118 (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

2 links go through two or more redirects, for example https://www.facebook.com/sharer.php?u=https://adasa.com.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

adasa.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

adasa.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,254 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

DMARC is set to p=none, so mail pretending to be adasa.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 28 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.