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adcore.com website review

Visit site (opens in a new tab)Reviewed 20 October 202647 issues · 115 checks

This review found 47 issues worth fixing on adcore.com, 20 of them high impact, across 115 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.0 s6.0 sMay 2Oct 177.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20266.5 s
May 9, 20266.5 s
May 16, 20266.3 s
May 23, 20266.3 s
May 30, 20266.4 s
Jun 6, 20266.7 s
Jun 13, 20266.8 s
Jun 20, 20266.9 s
Jun 27, 20266.8 s
Jul 4, 20266.5 s
Jul 11, 20266.5 s
Jul 18, 20266.7 s
Jul 25, 20267.0 s
Aug 1, 20267.3 s
Aug 8, 20267.4 s
Aug 15, 20267.7 s
Aug 22, 20267.8 s
Aug 29, 20267.6 s
Sep 5, 20267.5 s
Sep 12, 20267.3 s
Sep 19, 20267.1 s
Sep 26, 20267.5 s
Oct 3, 20267.5 s
Oct 10, 20267.6 s
Oct 17, 20267.7 s
Real-visitor tap response (INP)75th percentile, phones
566 ms326 msMay 2Oct 17427 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026361 ms
May 9, 2026375 ms
May 16, 2026354 ms
May 23, 2026383 ms
May 30, 2026411 ms
Jun 6, 2026443 ms
Jun 13, 2026472 ms
Jun 20, 2026478 ms
Jun 27, 2026475 ms
Jul 4, 2026480 ms
Jul 11, 2026474 ms
Jul 18, 2026491 ms
Jul 25, 2026493 ms
Aug 1, 2026496 ms
Aug 8, 2026538 ms
Aug 15, 2026518 ms
Aug 22, 2026517 ms
Aug 29, 2026495 ms
Sep 5, 2026482 ms
Sep 12, 2026465 ms
Sep 19, 2026444 ms
Sep 26, 2026437 ms
Oct 3, 2026422 ms
Oct 10, 2026411 ms
Oct 17, 2026427 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

12 to fix34
  • Improve image delivery

    3.0 s · 1.2 MB

    13 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    2.5 s

    32 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.5 s

    A phone's processor spends 7.5 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.1 MB and 2.1 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    800 ms · 615 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (615 KiB).

  • Google Tag Manager adds 679 ms

    679 ms

    Google Tag Manager costs a phone 679 ms of main-thread work and 496 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 592 ms

    592 ms

    Google CDN costs a phone 592 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 436 ms. During a long task the page ignores taps.

  • Facebook adds 370 ms

    370 ms

    Facebook costs a phone 370 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,728 HTML elements

    The page has 1,728 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 87 KiB

    About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.7 s

    4.7 s

    Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 17.6 s

    17.6 s

    Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome to Digital Marketing Solutions for Growth START GRO…”.

  • Time to Interactive: 27.6 s

    27.6 s

    The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 361 ms to 427 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 6.5 s to 7.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 17.6 MB in 258 requests

    17.6 MB

    Your homepage downloads 17.6 MB in 258 requests on a phone: media 10.8 MB (1), images 3.0 MB (98) and scripts 2.8 MB (85). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    99 KiB

    1 image is downloaded at several times the size a phone draws it, for example radio.gif at 150 px wide, shown at 44 px. Resized copies would save about 99 KiB.

  • 2 images in older formats

    2 images (470 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (141 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.0 g of CO₂ per visit

    4.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.99 g of CO₂e: 598.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7688
  • Orphan list items

    Some list items are not inside a list.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7795
  • 7 links crawlers can't follow

    7 links have no real href, so search engines can't follow them.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 117 internal links, 29 external

    The homepage links to 117 pages on adcore.com and 29 external pages.

8 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Adcore digital advertising solutions delivers powerful, global, performance-oriented digital marketing agency & tech so…”.

  • One H1 headline

    Your main headline reads: “Digital Marketing Solutions for Growth”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Adcore Digital Marketing Solutions”.

  • Canonical URL set

    The canonical URL is https://www.adcore.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.adcore.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,154 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    /services/seo and /services/affiliate-program-management-services are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    /technologies/feeditor-plus-product-feed-optimization and /technologies/semdoc have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /technologies/media-blast has no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 pages slow to respond

    /technologies/feeditor-product-feed-optimization, /technologies/semdoc, /pricing, /adcore-elite-digital-marketing-agency/brand-awareness-marketing, /services/seo and /services/affiliate-program-management-services and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=56005851&tm=gtm002&Ver=2&mid=a11dbf99-e111-4b5a-8932-ca2692892b04&bo=1&sid=e4c6fc80cc8711f1a905836ba30a5d12&vid=e4c71470cc8711f199c76f83542d31d8&vids=1&msclkid=N&pi=91.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    54 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.adcore.com/cdn-cgi/l/email-protection (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 5 links through redirect chains

    5 links go through two or more redirects, for example https://www.adcore.com/technologies/feeditor/.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (adcore.com).

  • Valid certificate (89 days left)

    The certificate from Google Trust Services · WE1 verifies for adcore.com and is valid for another 89 days.

  • http:// redirects to https

    http://adcore.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 81 days

    adcore.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    adcore.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    adcore.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 26 years old

    26 years

    adcore.com was registered in Jan 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix79
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 870 words of copy

    The homepage carries about 870 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “START GROWING SMARTER”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Pricing”, “Contact” and “START GROWING SMARTER”.

  • Social proof on the page

    Social proof on the homepage: 10 customer or partner logos and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot and TikTok Pixel.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.createsend.com include:spf.protection.outlook.com include:sendgrid.net ip4:82.80.210.0/24 -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It runs WordPress 6.7.10; the current release is 7.1.3.
  • 4 plugins are behind their latest release.contact-form-7 6.1.7 → 6.2.2 · elementor 4.1.3 → 4.3.5 · cookie-law-info 3.3.6 → 3.5.7 · duracelltomi-google-tag-manager 1.22.5 → 2.0.6

Stack

CMS
WordPress 6.7.10
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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