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addus.com website review

Visit site (opens in a new tab)Reviewed 20 October 202631 issues · 99 checks

This review found 31 issues worth fixing on addus.com, 9 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.8 s2.2 sMay 2Oct 173.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20265.3 s
May 9, 20265.4 s
May 16, 20265.3 s
May 23, 20264.5 s
May 30, 20263.7 s
Jun 6, 20263.1 s
Jun 13, 20262.8 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20263.0 s
Sep 26, 20262.9 s
Oct 3, 20263.0 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
105 ms90 msMay 2Oct 1794 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202694 ms
May 9, 202695 ms
May 16, 202693 ms
May 23, 202692 ms
May 30, 202693 ms
Jun 6, 202694 ms
Jun 13, 202696 ms
Jun 20, 202696 ms
Jun 27, 202699 ms
Jul 4, 2026102 ms
Jul 11, 202699 ms
Jul 18, 202699 ms
Jul 25, 202697 ms
Aug 1, 202696 ms
Aug 8, 202697 ms
Aug 15, 202697 ms
Aug 22, 202698 ms
Aug 29, 2026103 ms
Sep 5, 2026101 ms
Sep 12, 2026101 ms
Sep 19, 2026100 ms
Sep 26, 202696 ms
Oct 3, 202694 ms
Oct 10, 202695 ms
Oct 17, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of addus.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. addus.com at 0.4 s0.4 s
  2. addus.com at 0.8 s0.8 s
  3. addus.com at 1.1 s1.1 s
  4. addus.com at 1.5 s1.5 s
  5. addus.com at 1.9 s1.9 s
  6. addus.com at 2.3 s2.3 s
  7. addus.com at 2.6 s2.6 s
  8. addus.com at 3.0 s3.0 s

addus.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix67
  • Render-blocking requests

    2.9 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    680 ms · 210 KiB

    About 210 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 680 ms faster on a phone.

  • Improve image delivery

    548 KiB

    18 images could be 548 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 201 ms

    201 ms

    Google Tag Manager costs a phone 201 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 119 KiB

    54 files are served with short cache lifetimes, so returning visitors download them again (119 KiB).

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Adobe TypeKit), adding 451 KiB and 217 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    20 ms · 20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Minify JavaScript

    20 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 202 ms of it running JavaScript. That is comfortably low.

  • Server response: 72 ms

    72 ms

    Your server sent the HTML in 72 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We’re Here to Help You Maintain Your Health And Independenc…”.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.8 s

    6.8 s

    The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 94 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 70 ms

    70 ms

    Real visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 41% faster for real visitors

    -41%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.3 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 73 ms

    73 ms

    Scripts block the page for only 73 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix73
  • 12 images in older formats

    12 images (606 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (620 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    158 KiB

    4 images are downloaded at several times the size a phone draws them, for example circle-of-excellence.png at 451 px wide, shown at 90 px. Resized copies would save about 158 KiB.

  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.5 MB in 64 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 64 requests on a phone: images 889 KiB (39), scripts 456 KiB (6) and fonts 120 KiB (4). That is a lean page.

Accessibility

5 to fixGoogle 7490
  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 29 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 92 internal links, 27 external

    The homepage links to 92 pages on addus.com and 27 external pages.

7 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Our caregivers provide quality in-home supportive services so you can remain in your home, comfortably and confidently.…”.

  • One H1 headline

    Your main headline reads: “We’re Here to Help You Maintain Your Health And Independence”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Addus HomeCare | In Home Care, Home Health & Hospice Care Agency”.

  • Canonical URL set

    The canonical URL is https://addus.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, LocalBusiness, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://addus.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (340 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    /mission-and-values and /guide-model-for-dementia-care have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /locations has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (addus.com).

  • Valid certificate (88 days left)

    The certificate from Let's Encrypt · YR2 verifies for addus.com and is valid for another 88 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://addus.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (20 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    addus.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    addus.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    addus.com was registered in Mar 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    addus.com is registered until Mar 2027.

Content and conversion

100
  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 253 words of copy

    The homepage carries about 253 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Our Team”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Request Care”, “Join Our Team” and “Join our Team”.

  • Social proof on the page

    Social proof on the homepage: 19 customer or partner logos and “65,000+ patients”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:es._spf.adp.com include:spf.ess.barracudanetworks.com include:spf.constantcontact.com include:2532346.sp…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2020.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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