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adelbrook.org website review

Visit site (opens in a new tab)Reviewed 3 November 202630 issues · 106 checks

This review found 30 issues worth fixing on adelbrook.org, 11 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.3 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.7 s
May 30, 20261.5 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.3 s
Jul 18, 20262.4 s
Jul 25, 20262.7 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20261.9 s
Oct 10, 20261.7 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
108 ms74 msMay 16Oct 3199 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202691 ms
May 23, 202690 ms
May 30, 202696 ms
Jun 6, 2026104 ms
Jun 13, 202693 ms
Jun 20, 202692 ms
Jun 27, 202692 ms
Jul 4, 202686 ms
Jul 11, 202681 ms
Jul 18, 202691 ms
Jul 25, 202688 ms
Aug 1, 202695 ms
Aug 8, 202690 ms
Aug 15, 202679 ms
Aug 22, 202683 ms
Aug 29, 202685 ms
Sep 5, 202685 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202679 ms
Oct 3, 202678 ms
Oct 10, 202679 ms
Oct 17, 202688 ms
Oct 24, 202696 ms
Oct 31, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of adelbrook.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. adelbrook.org at 0.4 s0.4 s
  2. adelbrook.org at 0.8 s0.8 s
  3. adelbrook.org at 1.1 s1.1 s
  4. adelbrook.org at 1.5 s1.5 s
  5. adelbrook.org at 1.9 s1.9 s
  6. adelbrook.org at 2.3 s2.3 s
  7. adelbrook.org at 2.6 s2.6 s
  8. adelbrook.org at 3.0 s3.0 s

adelbrook.org does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix47
  • Reduce unused JavaScript

    2.3 s · 724 KiB

    About 724 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    150 ms · 15.4 MB

    34 files are served with short cache lifetimes, so returning visitors download them again (15.4 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Hubspot and others), adding 1.6 MB and 1.2 s of main-thread time.

  • Improve image delivery

    803 KiB

    3 images could be 803 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • YouTube adds 619 ms

    619 ms

    YouTube costs a phone 619 ms of main-thread work and 990 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    430 ms · 153 KiB

    About 153 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 430 ms faster on a phone.

  • Google Tag Manager adds 399 ms

    399 ms

    Google Tag Manager costs a phone 399 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    300 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 282 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 6.5 s

    6.5 s

    The first text or image appears after 6.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 16.0 s

    16.0 s

    The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “At Ädelbrook, we believe every person deserves to be valued…”.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 500 ms

    500 ms

    Scripts block taps and scrolling for 500 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 91 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 678 ms

    678 ms

    Real visitors wait 678 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.072

    0.072

    The layout barely moves while loading (CLS 0.072, good is under 0.1).

Images and page weight

3 to fix48
  • Page weight: 16.9 MB in 64 requests

    16.9 MB

    Your homepage downloads 16.9 MB in 64 requests on a phone: media 11.2 MB (1), images 3.7 MB (16) and scripts 1.4 MB (21). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.6 MB together. On a phone connection a single image that size takes seconds.

  • 1 image below the first screen load straight away

    1 image further down the page (1.3 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (96 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.8 g of CO₂ per visit

    4.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.79 g of CO₂e: 574.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9094
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 78 internal links, 5 external

    The homepage links to 78 pages on adelbrook.org and 5 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Ädelbrook helps children and young adults with autism and developmental needs thrive through specialized education, in-…”.

  • One H1 headline

    Your main headline reads: “Delivering Happiness & Hope”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Ädelbrook | Behavioral & Developmental Services in CT”.

  • Canonical URL set

    The canonical URL is https://adelbrook.org/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://adelbrook.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (645 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (adelbrook.org).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YR2 verifies for adelbrook.org and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://adelbrook.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 38 links work

    All 38 links checked from your homepage (33 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    adelbrook.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    adelbrook.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    adelbrook.org was registered in Jan 2012 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2028

    adelbrook.org is registered until Jan 2028.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 473 words of copy

    The homepage carries about 473 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Us”, “Contact the Admissions Team” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 7 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:50.230.95.34 include:spf.protection.outlook.com include:48135006.spf03.hubspotemail.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Concrete CMS
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Rackspace

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on adelbrook.org, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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