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adhesionwealth.com website review
Visit site (opens in a new tab)Reviewed 20 October 202644 issues · 107 checks
This review found 44 issues worth fixing on adhesionwealth.com, 16 of them high impact, across 107 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.0 s · 1.7 MB39 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
Reduce unused JavaScript
1.5 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.4 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 31
31/100Your mobile performance score is 31 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, YouTube and Hubspot and others), adding 2.4 MB and 2.1 s of main-thread time.
Improve image delivery
150 ms · 867 KiB4 images could be 867 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 721 ms
721 msGoogle Tag Manager costs a phone 721 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 575 ms
575 msYouTube costs a phone 575 ms of main-thread work and 969 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 409 ms
409 msHubspot costs a phone 409 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 364 ms. During a long task the page ignores taps.
Google CDN adds 153 ms
153 msGoogle CDN costs a phone 153 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
70 ms · 131 KiBAbout 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 70 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 57 but mobile only 31. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 26.5 s
26.5 sThe page becomes fully interactive after 26.5 s. Good is under 3.8 s.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.157
0.157The layout shifts by 0.157 while loading, so content jumps under the reader's thumb. Good is under 0.1.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 4.2 MB in 111 requests
4.2 MBYour homepage downloads 4.2 MB in 111 requests on a phone: scripts 2.4 MB (33), images 1.1 MB (27) and fonts 256 KiB (7). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (933 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
271 KiB1 image is downloaded at several times the size a phone draws it, for example Adhesion_Five-Habits-Image.png at 1,659 px wide, shown at 294 px. Resized copies would save about 271 KiB.
About 1.2 g of CO₂ per visit
1.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (3 elements)
Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
6 elements hidden from screen readers can still receive keyboard focus.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“”, “Scale Your Business. Stay in Control” and “Built for What’s Next in Your Business”). One clear main headline is easier for people and search engines.
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
45 internal links, 9 external
The homepage links to 45 pages on adhesionwealth.com and 9 external pages.
7 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “An Assetmark Company, Adhesion Wealth's investment technology improves practice efficiencies by tackling complex operat…”.
Title: 51 characters
Your title is a healthy 51 characters: “Adhesion Wealth Advisor Solutions | Adhesion Wealth”.
Canonical URL set
The canonical URL is https://www.adhesionwealth.com/.
Structured data in place
Structured data found: BreadcrumbList, Corporation, FinancialService and ProfessionalService.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.adhesionwealth.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (990 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/direct-indexes is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a meta description
/tax-management-services-tms and /direct-indexes use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 third-party cookies
6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
43 of 47 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://adhesionwealth.com does not redirect to https, so some visitors land on the insecure version.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (adhesionwealth.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YR1 verifies for adhesionwealth.com and is valid for another 45 days.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 39 links work
All 39 links checked from your homepage (32 internal, 7 external) answered without errors.
Domain and trust
No CAA record
adhesionwealth.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 18 years old
18 yearsadhesionwealth.com was registered in Apr 2008 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
DNSSEC is on
adhesionwealth.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Apr 2029
adhesionwealth.com is registered until Apr 2029.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 937 words of copy
The homepage carries about 937 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “- Learn More” and “REQUEST A DEMO”.
21 calls to action
The homepage has 21 calls to action, for example “- Learn More”, “Request A Demo” and “Contact”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Hotjar, HubSpot and LinkedIn Insight.
Phone number on the homepage
Your phone number is on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:21030171.spf02.hubspotemail.net include:_spf.salesforce.com include:_…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- SEOmatic
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 44 issues on adhesionwealth.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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