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adkf.com website review
Visit site (opens in a new tab)Reviewed 20 October 202623 issues · 75 checks
This review found 23 issues worth fixing on adkf.com, 9 of them high impact, across 75 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.6 s · 1.5 MB16 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).
Improve image delivery
1.7 s · 1.1 MB3 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 66 but mobile only 36. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 third-party service on the page
1 third-party service load with your homepage (website-files.com), adding 1 KiB and 0 ms of main-thread time.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 99 ms of it running JavaScript. That is comfortably low.
Server response: 61 ms
61 msYour server sent the HTML in 61 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 14.3 s
14.3 sVisually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.901
0.901The layout shifts by 0.901 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “An Accounting Firm That's With You All The Way”. Most of its time is resource load delay (8.9 s).
Total Blocking Time: 430 ms
430 msScripts block taps and scrolling for 430 ms in total while the page loads. Good is under 200 ms.
Time to Interactive: 5.4 s
5.4 sThe page becomes fully interactive after 5.4 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Images and page weight
About 0.4 g of CO₂ per visit
0.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 53.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.6 MB in 19 requests
1.6 MBYour homepage downloads 1.6 MB in 19 requests on a phone: images 1.5 MB (14), HTML 36 KiB (1) and stylesheets 25 KiB (1). That is a lean page.
Accessibility
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).
4 links without text
4 links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Skip links are not focusable.
Skip links are not focusable. (1 element).
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
SEO
Structured data has 2 problems
Structured data found (Article, ImageObject, Organization and Person) but with 2 problems, for example “ImageObject: url is not an absolute URL ("/wp-content/uploads/2025/09/consulting.webp")”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
32 internal links, 10 external
The homepage links to 32 pages on adkf.com and 10 external pages.
6 checks passed
Meta description: 86 characters
Your meta description is 86 characters: “Our firm serves as independent accountants for San Antonio and South Texas businesses.”.
One H1 headline
Your main headline reads: “An Accounting Firm That's With You All The Way”.
Title: 53 characters
Your title is a healthy 53 characters: “ADKF - An Accounting Firm That’s With You All The Way”.
Canonical URL set
The canonical URL is https://adkf.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://adkf.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 linked pages are broken
Your homepage links to /who-we-are and /career-opportunities, which answer with an error. Visitors hit a dead end and search engines drop them.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
Best practices
2 console errors
2 errors were logged to the browser console during Google's test (“ReferenceError: jQuery is not defined at https://adkf.com/wp-content/plugins/gravityforms/js/jquery…”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
7 broken links to your own pages
7 links from your homepage to your own site are broken, for example https://adkf.com/category/manufacturing/ (508).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (adkf.com).
Valid certificate (71 days left)
The certificate from Let's Encrypt · YE1 verifies for adkf.com and is valid for another 71 days.
http:// redirects to https
http://adkf.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
adkf.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
adkf.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsadkf.com was registered in Jun 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2031
adkf.com is registered until Jun 2031.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 56 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 698 words of copy
The homepage carries about 698 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us” and “Learn More”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.happyfox.com include:cmail1.com include:servers.mcsv.net include:…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.
Upkeep, stack and company
- It runs WordPress 7.1.2; the current release is 7.1.3.
Stack
- CMS
- WordPress 7.1.2
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 23 issues on adkf.com, including 8 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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