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adleta.com website review
Visit site (opens in a new tab)Reviewed 19 October 202634 issues · 100 checks
This review found 34 issues worth fixing on adleta.com, 7 of them high impact, across 100 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #18,659 of 83,636 reviewed websitesbeats 73%
- #11,137 of 42,030 online storesbeats 67%
- #225 of 2,121 WooCommerce storesbeats 86%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.0 s |
| May 2, 2026 | 921 ms |
| May 9, 2026 | 930 ms |
| May 16, 2026 | 929 ms |
| May 23, 2026 | 929 ms |
| May 30, 2026 | 986 ms |
| Jun 6, 2026 | 896 ms |
| Jun 13, 2026 | 973 ms |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 953 ms |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 79 ms |
| May 2, 2026 | 105 ms |
| May 9, 2026 | 211 ms |
| May 16, 2026 | 105 ms |
| May 23, 2026 | 175 ms |
| May 30, 2026 | 71 ms |
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 231 ms |
| Jun 27, 2026 | 232 ms |
| Jul 4, 2026 | 143 ms |
| Jul 11, 2026 | 210 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 215 ms |
| Aug 1, 2026 | 141 ms |
| Aug 8, 2026 | 229 ms |
| Aug 15, 2026 | 222 ms |
| Aug 22, 2026 | 201 ms |
| Aug 29, 2026 | 201 ms |
| Sep 5, 2026 | 103 ms |
| Sep 12, 2026 | 185 ms |
| Sep 19, 2026 | 94 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 82 ms |
| Oct 10, 2026 | 73 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.9 s · 1.0 MB23 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Render-blocking requests
1.1 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 80
80/100Your mobile performance score is 80 (desktop: 97). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 161 KiBAbout 161 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
300 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 152 ms
152 msGoogle Tag Manager costs a phone 152 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and Google Fonts and others), adding 397 KiB and 164 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 227 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Living Room With a hard-surface installation”.
Time to Interactive: 7.4 s
7.4 sThe page becomes fully interactive after 7.4 s. Good is under 3.8 s.
47 images without width and height
47 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 72 ms
72 msReal visitors wait 72 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 656 ms
656 msReal visitors wait 656 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 79 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.01
0.01The layout barely moves while loading (CLS 0.01, good is under 0.1).
Speed Index: 1.7 s
1.7 sVisually, the page fills in at 1.7 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 31 ms
31 msScripts block the page for only 31 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.4 MB in 99 requests
2.4 MBYour homepage downloads 2.4 MB in 99 requests on a phone: images 1.6 MB (43), scripts 521 KiB (32) and fonts 224 KiB (7). Under 2 MB keeps phones on slow connections fast.
11 images in older formats
11 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
11 images below the first screen load straight away
11 images further down the page (909 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
66 KiB1 image is downloaded at several times the size a phone draws it, for example POSTER.jpg at 1,496 px wide, shown at 390 px. Resized copies would save about 66 KiB.
About 0.7 g of CO₂ per visit
0.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (80 characters)
Your title is 80 characters, so Google will cut it off around 60: “Adleta Corporation | Wholesale Distributor Of Flooring Products | Carrollton, TX”.
Structured data has 2 problems
Structured data found (Article, ImageObject, Organization and Person) but with 2 problems, for example “ImageObject: url is not an absolute URL ("/wp-content/uploads/2024/10/Adleta-Pro-Shop-Pop-up.jpg")”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.adleta.com/sitemap-1.xml, so Google discovers your pages only by following links.
44 internal links, 13 external
The homepage links to 44 pages on adleta.com and 13 external pages.
4 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “The Leading Hard-Surface Flooring Distributor in the Central United States Hardwood Luxury Vinyl Laminate Sheet Vinyl R…”.
One H1 headline
Your main headline reads: “The Leading Hard-Surface Flooring Distributor in the Central United States”.
Canonical URL set
The canonical URL is https://www.adleta.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (230 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (49 KiB, 119 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
/product-category/armstrong-flooring, /product-category/hardwood-flooring, /product-category/hybrid-flooring, /product-category/luxury-vinyl-flooring, /product-category/laminate-flooring and /product-category/tarkett and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /specials, whose canonical is /product-category/specials. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://adleta.com does not redirect to https, so some visitors land on the insecure version.
1 broken external link
1 link to other sites is dead, for example https://www.jastmedia.com/ (500).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
3 checks passed
Served over HTTPS
The homepage is served over HTTPS (adleta.com).
Valid certificate (43 days left)
The certificate from Let's Encrypt · YE2 verifies for adleta.com and is valid for another 43 days.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
adleta.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
adleta.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsadleta.com was registered in Aug 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2030
adleta.com is registered until Aug 2030.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 21 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 266 words of copy
The homepage carries about 266 words of visible text.
5 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact Us”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
No DMARC policy
adleta.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:e2ma.net include:spf.protection.outlook.com a:dispatch-us.ppe-hosted.com ip4:38.86.75.149/32 -all”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
- 1 plugin is behind its latest release.date-time-picker-for-contact-form-7 1.0.0 → 1.1.1
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 34 issues on adleta.com, including 9 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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