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admitad.com website review

Visit site (opens in a new tab)Reviewed 31 October 202627 issues · 102 checks

This review found 27 issues worth fixing on admitad.com, 5 of them high impact, across 102 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.6 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.0 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
299 ms197 msMay 9Oct 24287 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026219 ms
May 16, 2026215 ms
May 23, 2026214 ms
May 30, 2026209 ms
Jun 6, 2026212 ms
Jun 13, 2026219 ms
Jun 20, 2026220 ms
Jun 27, 2026228 ms
Jul 4, 2026227 ms
Jul 11, 2026227 ms
Jul 18, 2026224 ms
Jul 25, 2026219 ms
Aug 1, 2026221 ms
Aug 8, 2026223 ms
Aug 15, 2026234 ms
Aug 22, 2026245 ms
Aug 29, 2026254 ms
Sep 5, 2026263 ms
Sep 12, 2026267 ms
Sep 19, 2026277 ms
Sep 26, 2026278 ms
Oct 3, 2026281 ms
Oct 10, 2026287 ms
Oct 17, 2026283 ms
Oct 24, 2026287 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of admitad.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. admitad.com at 0.4 s0.4 s
  2. admitad.com at 0.8 s0.8 s
  3. admitad.com at 1.1 s1.1 s
  4. admitad.com at 1.5 s1.5 s
  5. admitad.com at 1.9 s1.9 s
  6. admitad.com at 2.3 s2.3 s
  7. admitad.com at 2.7 s2.7 s
  8. admitad.com at 3.1 s3.1 s

admitad.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix79
  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Facebook and consentmanager.net and others), adding 881 KiB and 759 ms of main-thread time.

  • Render-blocking requests

    650 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Use efficient cache lifetimes

    150 ms · 420 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (420 KiB).

  • Google Tag Manager adds 405 ms

    405 ms

    Google Tag Manager costs a phone 405 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    308 KiB

    About 308 KiB of JavaScript is downloaded but never used on this page.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 199 ms

    199 ms

    Your server sent the HTML in 199 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 11.4 s

    11.4 s

    The page becomes fully interactive after 11.4 s. Good is under 3.8 s.

  • Real-user INP: 292 ms

    292 ms

    Real visitors wait 292 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 219 ms to 287 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.183

    0.183

    The layout shifts by 0.183 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 373 ms

    373 ms

    Scripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 2.1 s

    2.1 s

    Your largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Grow revenue through partnerships – for brands and publishe…”.

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 42.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.2 MB in 52 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 52 requests on a phone: scripts 972 KiB (20), fonts 134 KiB (4) and HTML 109 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8991
  • 35 text elements with low contrast

    35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 30 links without text

    30 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 9 links crawlers can't follow

    9 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 83 internal links, 22 external

    The homepage links to 83 pages on admitad.com and 22 external pages.

8 checks passed
  • Meta description: 117 characters

    Your meta description is 117 characters: “Admitad partnership management platform helps advertisers and publishers of all sizes grow their businesses globally.”.

  • One H1 headline

    Your main headline reads: “Grow revenue through partnerships – for brands and publishers”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Admitad - Collaboration Platform for Management Partners”.

  • Canonical URL set

    The canonical URL is https://www.admitad.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.admitad.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,300 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 12 pages without a meta description

    /get-started, /perform, /creator, /reward, /mobile and /seller and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /get-started has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8893
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://cdn.jsdelivr.net/npm/meta-capi-param-builder-clientjs/dist/clientParamBuilder.bundle.js' vi…”.

  • 11 low-resolution images

    11 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://www.admitad.com/rewardmarketing/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (admitad.com).

  • Valid certificate (36 days left)

    The certificate from Let's Encrypt · YE2 verifies for admitad.com and is valid for another 36 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://admitad.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 53 links work

    All 53 links checked from your homepage (40 internal, 13 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    admitad.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 17 years old

    17 years

    admitad.com was registered in Sep 2009 through INWX GmbH. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazon.com, amazontrust.com, digicert.com and awstrust.com to issue certificates for admitad.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Sep 2032

    admitad.com is registered until Sep 2032.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 844 words of copy

    The homepage carries about 844 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start as Advertiser” and “Start as Publisher”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Get started”, “Start as Advertiser” and “Start as Publisher”.

  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks, 16 customer or partner logos and “3000+ brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:spf.mindbox.cloud include:servers.mcsv.net include:mail.zendesk.com ip4:54.37.20…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: consentmanager

    A consent management tool (consentmanager) loads with the page.

Upkeep, stack and company

  • It runs WordPress 6.9.5; the current release is 7.1.4.

Stack

CMS
WordPress 6.9.5
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on admitad.com, including 16 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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