adquadrant.com website review

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.6 s.

8 third-party services load with your homepage (JSDelivr CDN, Facebook and Hubspot and others), adding 5.1 MB and 729 ms of main-thread time.

43 files are served with short cache lifetimes, so returning visitors download them again (816 KiB).

Your mobile performance score is 71 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

4 images could be 432 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 581 KiB of JavaScript is downloaded but never used on this page.

website-files.com costs a phone 15 ms of main-thread work and 4.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

JSDelivr CDN costs a phone 258 ms of main-thread work and 202 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,579 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

14 KiB could be saved by minifying CSS.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AI-Enabled Growth for the Next Generation of Brands”.

Scripts block taps and scrolling for 407 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.6 MB in 140 requests on a phone: images 3.8 MB (56), scripts 1.4 MB (53) and fonts 269 KiB (6). Under 2 MB keeps phones on slow connections fast.

4 images are downloaded at several times the size a phone draws them, for example 6908b74b394b23d192f59ed2_raj-gupta.png at 425 px wide, shown at 48 px. Resized copies would save about 578 KiB.

6 images (813 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

13 images further down the page (914 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

2 elements hidden from screen readers can still receive keyboard focus.

Some list items are not inside a list.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (3 elements).

Your title is only 17 characters: “Adquadrant | Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 24 characters: “The Commerce Strategists”. 70 to 160 characters is enough to sell the click.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 106 pages on adquadrant.com and 8 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/services and /events are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/services/brand-intelligence, /services/media, /services/creative and /services/measurement all use the title “Adquadrant”. Search engines can't tell which page to show for a search, so each competes with the others.

/services/brand-intelligence, /services/media, /services/creative, /services/measurement and /events have no meta description, so Google writes the search snippet from whatever text it finds.

/services, /ai-powered-growth, /creator-marketing, /tech, /research-insights and /case-studies and 2 others use the same meta description. A description written for each page earns more clicks.

/events has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

adquadrant.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

adquadrant.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

adquadrant.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Your longest form asks for 17 fields (3 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,319 words of visible text.

DMARC is set to p=none, so mail pretending to be adquadrant.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.