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adrln.com website review
Visit site (opens in a new tab)Reviewed 20 October 202647 issues · 115 checks
This review found 47 issues worth fixing on adrln.com, 18 of them high impact, across 115 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #56,983 of 82,293 reviewed websitesbeats 27%
- #31,862 of 40,973 online storesbeats 18%
- #29,421 of 36,343 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.7 s |
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 100 ms |
| May 9, 2026 | 104 ms |
| May 16, 2026 | 102 ms |
| May 23, 2026 | 105 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 92 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 97 ms |
| Jul 11, 2026 | 99 ms |
| Jul 18, 2026 | 99 ms |
| Jul 25, 2026 | 99 ms |
| Aug 1, 2026 | 101 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 111 ms |
| Aug 22, 2026 | 113 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 111 ms |
| Sep 12, 2026 | 111 ms |
| Sep 19, 2026 | 109 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
33.0 s · 12.2 MB28 images could be 12.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 33.0 s faster on a phone.
Render-blocking requests
3.0 s40 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.
Mobile performance score: 25
25/100Your mobile performance score is 25 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, YouTube and FontAwesome CDN and others), adding 3.5 MB and 1.7 s of main-thread time.
Reduce unused JavaScript
320 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 320 ms faster on a phone.
Reduce unused CSS
450 ms · 303 KiBAbout 303 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 597 ms
597 msGoogle Tag Manager costs a phone 597 ms of main-thread work and 901 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 433 ms
433 msYouTube costs a phone 433 ms of main-thread work and 999 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
338 KiB13 files are served with short cache lifetimes, so returning visitors download them again (338 KiB).
1,655 HTML elements
The page has 1,655 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 134 ms
134 msKlaviyo costs a phone 134 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
site.com adds 11 ms
11 mssite.com costs a phone 11 ms of main-thread work and 679 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 29 KiB29 KiB could be saved by minifying CSS.
Minify JavaScript
55 KiB55 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 75.2 s
75.2 sYour largest element takes 75.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ALL FIGHT. NO FLIGHT.”.
Speed Index: 23.4 s
23.4 sVisually, the page fills in at 23.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 93.7 s
93.7 sThe page becomes fully interactive after 93.7 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.346
0.346The layout shifts by 0.346 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 686 ms
686 msScripts block taps and scrolling for 686 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 100 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
33 images without width and height
33 images have no width and height attributes, so the layout jumps as each one loads.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 484 ms
484 msReal visitors wait 484 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 23.6 MB in 233 requests
23.6 MBYour homepage downloads 23.6 MB in 233 requests on a phone: images 19.2 MB (56), scripts 3.6 MB (87) and stylesheets 380 KiB (49). Under 2 MB keeps phones on slow connections fast.
29 images far larger than shown
3.2 MB29 images are downloaded at several times the size a phone draws them, for example main-image-vets-salute.png at 2,000 px wide, shown at 310 px. Resized copies would save about 3.2 MB.
2 images over 500 KB
2 images weigh 2.6 MB together. On a phone connection a single image that size takes seconds.
7 images in older formats
7 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (437 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.7 g of CO₂ per visit
6.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.70 g of CO₂e: 803.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 54 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
64 links with vague text
64 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Title is short (26 characters)
Your title is only 26 characters: “Home - Adrenaline Lacrosse”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
109 internal links, 60 external
The homepage links to 109 pages on adrln.com and 60 external pages.
6 checks passed
One H1 headline
Your main headline reads: “All Fight. No Flight.”.
Canonical URL set
The canonical URL is https://www.adrln.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.adrln.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,078 words), so crawlers that don't run JavaScript still read it.
Other pages
8 pages without a meta description
/western-cup, /events, /all-tournament-teams, /western-hall-of-fame, /colorado and /clubs and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/power-rankings and /south-east use the same meta description. A description written for each page earns more clicks.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example /events/the-final-say-summer, whose canonical is /events/the-final-say-fall. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
/events/vail-lacrosse-tournament, /events/oregon-lacrosse-classic, /western-cup, /events/the-final-say-summer, /power-rankings and /events/all-american and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.adrln.com/.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
70 of 78 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.adrln.com/clubs/carmel-valley-falcons/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (adrln.com).
Valid certificate (38 days left)
The certificate from Let's Encrypt · YE1 verifies for adrln.com and is valid for another 38 days.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://adrln.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
No CAA record
adrln.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
adrln.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 17 years old
17 yearsadrln.com was registered in Jun 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
adrln.com is registered until Jun 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,145 words of copy
The homepage carries about 1,145 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE”.
38 calls to action
The homepage has 38 calls to action, for example “Close Shop Open Shop”, “Shop” and “Learn More”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:23.112.21.144 include:spf.protection.outlook.com include:servers.mcsv.net include:_spf.salesforce.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 47 issues on adrln.com, including 21 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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