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adsystem.pl website review
Visit site (opens in a new tab)Reviewed 22 October 202631 issues · 104 checks
This review found 31 issues worth fixing on adsystem.pl, 7 of them high impact, across 104 checks. The most urgent: page weight: 4.5 MB in 164 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 156 ms |
| May 9, 2026 | 165 ms |
| May 16, 2026 | 165 ms |
| May 23, 2026 | 170 ms |
| May 30, 2026 | 177 ms |
| Jun 6, 2026 | 177 ms |
| Jun 13, 2026 | 173 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 192 ms |
| Jul 4, 2026 | 196 ms |
| Jul 11, 2026 | 227 ms |
| Jul 18, 2026 | 244 ms |
| Jul 25, 2026 | 237 ms |
| Aug 1, 2026 | 228 ms |
| Aug 8, 2026 | 221 ms |
| Aug 15, 2026 | 202 ms |
| Aug 22, 2026 | 203 ms |
| Aug 29, 2026 | 224 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 217 ms |
| Sep 19, 2026 | 217 ms |
| Sep 26, 2026 | 213 ms |
| Oct 3, 2026 | 205 ms |
| Oct 10, 2026 | 204 ms |
| Oct 17, 2026 | 197 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 77
77/100Your mobile performance score is 77 (desktop: 64). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
250 ms · 584 KiB138 files are served with short cache lifetimes, so returning visitors download them again (584 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Bing Ads and others), adding 892 KiB and 583 ms of main-thread time.
Reduce unused JavaScript
150 ms · 367 KiBAbout 367 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
500 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Google Tag Manager adds 375 ms
375 msGoogle Tag Manager costs a phone 375 ms of main-thread work and 579 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,580 HTML elements
The page has 1,580 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.
Improve image delivery
174 KiB7 images could be 174 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 855 ms of it running JavaScript. That is comfortably low.
Server response: 113 ms
113 msYour server sent the HTML in 113 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 12.3 s
12.3 sThe page becomes fully interactive after 12.3 s. Good is under 3.8 s.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 156 ms to 197 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 3.7 s
3.7 sYour largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Nasza witryna wykorzystuje pliki cookies (ciasteczka) w cel…”. Most of its time is element render delay (3.5 s).
Total Blocking Time: 260 ms
260 msScripts block taps and scrolling for 260 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 190 ms
190 msReal visitors wait 190 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 697 ms
697 msReal visitors wait 697 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 164 requests
4.5 MBYour homepage downloads 4.5 MB in 164 requests on a phone: media 2.7 MB (1), scripts 1.1 MB (81) and images 575 KiB (56). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 buttons without a name
5 buttons have no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (35 elements)
All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 191 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
97 internal links, 13 external
The homepage links to 97 pages on adsystem.pl and 13 external pages.
7 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Od 20 lat dostarczamy modułowe i mobilne systemy wystawiennicze: ścianki reklamowe, kasetony reklamowe LED, stoiska tar…”.
One H1 headline
Your main headline reads: “Tworzymy systemy wystawiennicze i targowe, które przyciągną uwagę.”.
Title: 58 characters
Your title is a healthy 58 characters: “Producent systemów wystawienniczych i targowych | adsystem”.
Canonical URL set
The canonical URL is https://adsystem.pl/.
Structured data in place
Structured data found: LocalBusiness and Organization.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://adsystem.pl/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,494 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (14 KiB, 73 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/program-partnerski-adpro is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without an H1
/kontakt and /support have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
29 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (adsystem.pl).
Valid certificate (88 days left)
The certificate from Let's Encrypt · YR1 verifies for adsystem.pl and is valid for another 88 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://adsystem.pl redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
adsystem.pl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
adsystem.pl's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsadsystem.pl was registered in Sep 2003 through Domena.pl sp. z o.o.. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
adsystem.pl is registered until Sep 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 727 words of copy
The homepage carries about 727 words of visible text.
5 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be adsystem.pl is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx ip4:193.25.193.0/24 include:_spf.google.com include:25995197.spf07.hubspotemail.net ~all”.
DKIM signing found
A DKIM key is published (selector “google” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Framework
- Nuxt
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 31 issues on adsystem.pl, including 13 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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