Website review, no card needed

advancedtech.com logo

advancedtech.com website review

Visit site (opens in a new tab)Reviewed 20 October 202624 issues · 96 checks

This review found 24 issues worth fixing on advancedtech.com, 11 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.7 sMay 2Oct 173.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.1 s
May 9, 20263.1 s
May 16, 20263.1 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.9 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20263.1 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
210 ms161 msMay 2Oct 17201 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026171 ms
May 9, 2026171 ms
May 16, 2026187 ms
May 23, 2026192 ms
May 30, 2026196 ms
Jun 6, 2026194 ms
Jun 13, 2026170 ms
Jun 20, 2026167 ms
Jun 27, 2026176 ms
Jul 4, 2026177 ms
Jul 11, 2026189 ms
Jul 18, 2026191 ms
Jul 25, 2026190 ms
Aug 1, 2026176 ms
Aug 8, 2026174 ms
Aug 15, 2026170 ms
Aug 22, 2026174 ms
Aug 29, 2026197 ms
Sep 5, 2026194 ms
Sep 12, 2026194 ms
Sep 19, 2026195 ms
Sep 26, 2026188 ms
Oct 3, 2026191 ms
Oct 10, 2026204 ms
Oct 17, 2026201 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of advancedtech.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. advancedtech.com at 0.4 s0.4 s
  2. advancedtech.com at 0.8 s0.8 s
  3. advancedtech.com at 1.2 s1.2 s
  4. advancedtech.com at 1.5 s1.5 s
  5. advancedtech.com at 1.9 s1.9 s
  6. advancedtech.com at 2.3 s2.3 s
  7. advancedtech.com at 2.7 s2.7 s
  8. advancedtech.com at 3.1 s3.1 s

advancedtech.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix45
  • Render-blocking requests

    2.9 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Reduce unused JavaScript

    2.4 s · 359 KiB

    About 359 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 325 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (325 KiB).

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 73). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and osano.com and others), adding 1.1 MB and 997 ms of main-thread time.

  • Google Tag Manager adds 307 ms

    307 ms

    Google Tag Manager costs a phone 307 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 73 but mobile only 45. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 1.2 s of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.4 s

    22.4 s

    Your largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “img”.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 515 ms

    515 ms

    Scripts block taps and scrolling for 515 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 171 ms to 201 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 160 ms

    160 ms

    Real visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 589 ms

    589 ms

    Real visitors wait 589 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 133 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 133 requests on a phone: scripts 1.2 MB (49), fonts 1.2 MB (6) and images 192 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9194
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h6, h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 128 internal links, 8 external

    The homepage links to 128 pages on advancedtech.com and 8 external pages.

8 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Click here to increase uptime and narrow skills gaps with technology-driven industrial maintenance company experienced …”.

  • One H1 headline

    Your main headline reads: “Single Source for Industrial Maintenance, Technology & Parts”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Industrial Contract Maintenance | ATS”.

  • Canonical URL set

    The canonical URL is https://www.advancedtech.com/.

  • Structured data in place

    Structured data found: Organization and SiteNavigationElement.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.advancedtech.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (974 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Qualified: invalid visitor state”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • http:// does not redirect

    http://advancedtech.com does not redirect to https, so some visitors land on the insecure version.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/advancedtechnologyservicesinc.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block;”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (advancedtech.com).

  • Valid certificate (38 days left)

    The certificate from Let's Encrypt · YE1 verifies for advancedtech.com and is valid for another 38 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    advancedtech.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    advancedtech.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    advancedtech.com was registered in Oct 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    advancedtech.com is registered until Oct 2027.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 7 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 791 words of copy

    The homepage carries about 791 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Get a Demo”, “Request Part Repair” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

Email authentication

1 to fix85
  • SPF does not block other senders (no all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=8x70cfiz._spf._d.mim.ec”.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

  • It runs WordPress 1.14.2; the current release is 7.1.3.
  • 1 plugin is behind its latest release.kadence-blocks 3.7.12 → 3.8.0

Stack

CMS
WordPress 1.14.2
Framework
jQuery
Analytics
Google Tag Manager

Hiring

Hiring
111 open roles
Teams
Maintenance Technician (61), Site Leadership (8), Site Operations Support (7), Engineer (5)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 24 issues on advancedtech.com, including 14 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25