advangrid.com website review

9 images could be 558 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

About 23 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

2 third-party services load with your homepage (cloudflare.com and Cloudflare), adding 38 KiB and 43 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

18 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.3 MB in 72 requests on a phone: other files 1.4 MB (6), images 1.2 MB (22) and scripts 272 KiB (28). Under 2 MB keeps phones on slow connections fast.

Blob2-C5Ewoc0a.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

3 visible links have no text or label, so screen readers cannot say where they go.

Your title is 67 characters, so Google will cut it off around 60: “Industrial Energy Management Platform for Manufacturing | Advangrid”.

Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Open Graph is missing og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 19 pages on advangrid.com and 5 external pages.

/ and https://advangrid.com/en all use the title “Industrial Energy Management Platform for Manufacturing | Advangrid”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://advangrid.com/en/products, https://advangrid.com/en/products/energy-management, https://advangrid.com/en/products/co2-footprint, https://advangrid.com/en/products/energy-audit and https://advangrid.com/en/products/advanced-grid use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://advangrid.com/en/products, whose canonical is https://advangrid.com/en/products/energy-management. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://advangrid.com/en/hardware has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

3 images are served at too low a resolution for sharp phone screens.

Social proof on the homepage: 4 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 437 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.