Website review, no card needed

advantechmfg.com logo

advantechmfg.com website review

Visit site (opens in a new tab)Reviewed 6 November 202649 issues · 110 checks

This review found 49 issues worth fixing on advantechmfg.com, 12 of them high impact, across 110 checks. The most urgent: orphan list items. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of advantechmfg.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. advantechmfg.com at 0.4 s0.4 s
  2. advantechmfg.com at 0.8 s0.8 s
  3. advantechmfg.com at 1.1 s1.1 s
  4. advantechmfg.com at 1.5 s1.5 s
  5. advantechmfg.com at 1.9 s1.9 s
  6. advantechmfg.com at 2.3 s2.3 s
  7. advantechmfg.com at 2.6 s2.6 s
  8. advantechmfg.com at 3.0 s3.0 s

advantechmfg.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix83
  • Reduce unused JavaScript

    150 ms · 1,016 KiB

    About 1,016 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Bigcommerce and others), adding 2.2 MB and 776 ms of main-thread time.

  • Mobile performance score: 83

    83/100

    Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    300 ms · 169 KiB

    About 169 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • YouTube adds 347 ms

    347 ms

    YouTube costs a phone 347 ms of main-thread work and 1,007 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 195 ms

    195 ms

    Google Tag Manager costs a phone 195 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Bigcommerce adds 125 ms

    125 ms

    Bigcommerce costs a phone 125 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 129 KiB

    5 images could be 129 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    52 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 717 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix84
  • Time to Interactive: 15.5 s

    15.5 s

    The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 149 ms

    149 ms

    Scripts block the page for only 149 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 61 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 61 requests on a phone: scripts 1.8 MB (26), images 253 KiB (10) and HTML 193 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (48 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7685
  • Orphan list items

    Some list items are not inside a list.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8581
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://advantechmfg.com/sitemap.xml, so Google discovers your pages only by following links.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 116 internal links, 8 external

    The homepage links to 116 pages on advantechmfg.com and 8 external pages.

4 checks passed
  • Meta description: 91 characters

    Your meta description is 91 characters: “Highest Quality ASTM E11 Test Sieves, Sieve Shakers, Sonic Sifters and Sieve Certifications”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Advantech Test Sieves a W.S. Tyler Company”.

  • Canonical URL set

    The canonical URL is https://advantechmfg.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (426 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix64
  • 1 page points its canonical at the homepage

    /compare declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 4 linked pages hidden from search

    /8-inch-diameter-test-sieves, /astm-test-sieves/12-diameter-test-sieves, /astm-test-sieves/sieve-accessories-pans-covers and /astm-test-sieves/3-diameter-sonic-test-sieves are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 11 pages share 4 titles

    / and /compare all use the title “Advantech Test Sieves a W.S. Tyler Company”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    /advantech-a-w-s-tyler-company, /all-products and /about-us have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages share a meta description

    /all-products/astm-test-sieves, /8-inch-diameter-test-sieves, /astm-test-sieves/12-diameter-test-sieves, /astm-test-sieves/sieve-accessories-pans-covers, /sonic-sieves-sifters-and-supplies and /astm-test-sieves/3-diameter-sonic-test-sieves and 5 others use the same meta description. A description written for each page earns more clicks.

  • 11 pages without an H1

    /all-products/astm-test-sieves, /8-inch-diameter-test-sieves, /astm-test-sieves/12-diameter-test-sieves, /astm-test-sieves/sieve-accessories-pans-covers, /sonic-sieves-sifters-and-supplies and /astm-test-sieves/3-diameter-sonic-test-sieves and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 pages slow to respond

    /all-products/astm-test-sieves, /8-inch-diameter-test-sieves, /astm-test-sieves/12-diameter-test-sieves, /astm-test-sieves/sieve-accessories-pans-covers, /sonic-sieves-sifters-and-supplies and /astm-test-sieves/3-diameter-sonic-test-sieves and 6 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://cdn11.bigcommerce.com/s-umemm7ayrf/product_images/uploaded_images/untitled-1.png.

  • 15 small tap targets

    15 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix79
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://advantechmfg.com/astm-test-sieves/shop-by-product-number/ (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://wstyler.com/contact-us/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (advantechmfg.com).

  • Valid certificate (63 days left)

    The certificate from Google Trust Services · WE1 verifies for advantechmfg.com and is valid for another 63 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://advantechmfg.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    advantechmfg.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    advantechmfg.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 24 years old

    24 years

    advantechmfg.com was registered in Aug 2002 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    advantechmfg.com is registered until Aug 2027.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 164 words

    The homepage has only about 164 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Register”, “Contact Us” and “Shop Now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix35
  • No DMARC policy

    advantechmfg.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a ip4:96.11.61.34 ~all”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
BigCommerce
Analytics
Google Analytics
Hosting
Bigcommerce Inc.

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 49 issues on advantechmfg.com, including 13 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25