advap.com website review

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

About 588 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

13 files are served with short cache lifetimes, so returning visitors download them again (201 KiB).

About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

8 third-party services load with your homepage (Wistia, Hotjar and Google Tag Manager and others), adding 5.2 MB and 750 ms of main-thread time.

Your mobile performance score is 51 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

Wistia costs a phone 229 ms of main-thread work and 4.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

tidio.co costs a phone 87 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

13 KiB could be saved by minifying JavaScript.

Desktop scores 80 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “ladybug steam cleaner floors”.

The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 14.3 s. Good is under 3.8 s.

Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 308 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.1 MB in 202 requests on a phone: media 4.0 MB (3), other files 1.7 MB (106) and scripts 1.6 MB (63). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 277.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 frames have no title, so screen-reader users cannot tell what they contain.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 10 <h1> headlines (“Why Ladybug”, “It's the ultimate cleaning device” and “for a healthy life.”). One clear main headline is easier for people and search engines.

3 links have no real href, so search engines can't follow them.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 58 pages on advap.com and 12 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/pages/ladybug-2350-steam-cleaner, /pages/tools-accessories, /pages/why-were-better, /pages/support, /blogs/news and /pages/peer-reviewed-studies and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

/products/mondovap-2400-steam-vapor-system and /products/vaporjet-2400-steam-vapor-system use the same meta description. A description written for each page earns more clicks.

/pages/tools-accessories, /pages/support and /pages/financing have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://instagram.com/thinkadvap.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

advap.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 423 words of visible text.

advap.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

advap.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.