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aeffe.com website review

Visit site (opens in a new tab)Reviewed 31 October 202646 issues · 103 checks

This review found 46 issues worth fixing on aeffe.com, 17 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.6 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20263.1 s
Jun 6, 20263.0 s
Jun 13, 20262.9 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20263.1 s
Aug 15, 20263.2 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.3 s
Oct 10, 20263.1 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
113 ms86 msMay 9Oct 2491 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026109 ms
May 16, 2026110 ms
May 23, 2026105 ms
May 30, 202697 ms
Jun 6, 202697 ms
Jun 13, 202691 ms
Jun 20, 202689 ms
Jun 27, 202699 ms
Jul 4, 2026104 ms
Jul 11, 2026106 ms
Jul 18, 2026101 ms
Jul 25, 202698 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 2026102 ms
Aug 22, 202694 ms
Aug 29, 202689 ms
Sep 5, 202691 ms
Sep 12, 202691 ms
Sep 19, 202693 ms
Sep 26, 202697 ms
Oct 3, 2026101 ms
Oct 10, 2026101 ms
Oct 17, 202695 ms
Oct 24, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix61
  • Use efficient cache lifetimes

    8.8 s · 4.7 MB

    66 files are served with short cache lifetimes, so returning visitors download them again (4.7 MB).

  • Improve image delivery

    6.3 s · 1.3 MB

    2 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.3 s faster on a phone.

  • Font display

    3.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).

  • Reduce unused JavaScript

    1.2 s · 704 KiB

    About 704 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.8 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • iubenda adds 286 ms

    286 ms

    iubenda costs a phone 286 ms of main-thread work and 134 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3 third-party services on the page

    3 third-party services load with your homepage (iubenda, Google Tag Manager and JSDelivr CDN), adding 463 KiB and 448 ms of main-thread time.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 198 ms

    198 ms

    Your server sent the HTML in 198 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 17.9 s

    17.9 s

    The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 109 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 127 ms

    127 ms

    Scripts block the page for only 127 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.028

    0.028

    The layout barely moves while loading (CLS 0.028, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.2 MB in 81 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 81 requests on a phone: images 3.2 MB (11), scripts 1.6 MB (55) and fonts 224 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8890
  • 24 tap targets too small

    24 tap targets are too small or too close together to hit reliably with a finger.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8578
  • Title is short (20 characters)

    Your title is only 20 characters: “Homepage - Aeffe Spa”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (177 characters)

    Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 111 internal links, 12 external

    The homepage links to 111 pages on aeffe.com and 12 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://aeffe.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aeffe.com/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 2 AI answer engine crawlers

    2 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 3 crawlers

    robots.txt blocks GPTBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (372 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    /group-profile, /brands/alberta-ferretti, /brands/moschino, /brands/pollini, /presentations and /shares and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /group-profile, /brands/alberta-ferretti, /brands/moschino, /brands/pollini, /presentations and /shares and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://aeffe.com/.

  • 2 small tap targets

    2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 5 distorted images

    5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 1 broken external link

    1 link to other sites is dead, for example https://saas.hrzucchetti.it/cvo3aeffe/servlet/hvse_bstart?&Theme=SpTheme_ZIP&Parameter=PARAMENGSE&Company=001&Idcompany=000000&Language=ENG&pProcedure=hvse_welcome&pLogin=&pFreeappl=S&Idchannel (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aeffe.com).

  • Valid certificate (42 days left)

    The certificate from Let's Encrypt · YR1 verifies for aeffe.com and is valid for another 42 days.

  • http:// redirects to https

    http://aeffe.com redirects to the secure version.

Domain and trust

1 to fix
  • Domain expires in 78 days

    aeffe.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    aeffe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aeffe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 30 years old

    30 years

    aeffe.com was registered in Jan 1996 through Register SPA. An established domain carries more trust with email providers and search engines.

Content and conversion

4 to fix57
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 228 words

    The homepage has only about 228 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf.aeffe.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
OVHcloud

Company

Founded
1988
Headquarters
San Giovanni in Marignano

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on aeffe.com, including 17 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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