aeilighting.com website review

9 images could be 703 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

Your mobile performance score is 64 (desktop: 68). Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 99 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

2 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

4 third-party services load with your homepage (Twitter, Google CDN and Shopify and others), adding 275 KiB and 156 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “AEI Lighting's LED Fixtures for Industrial, Commercial and …”.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 167 requests on a phone: images 1.1 MB (10), other files 824 KiB (115) and scripts 246 KiB (32). Under 2 MB keeps phones on slow connections fast.

6 images are downloaded at several times the size a phone draws them, for example slideshow_4.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 41 KiB.

2 images (183 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 78.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

Your title is 69 characters, so Google will cut it off around 60: “AEI Lighting | 877-AEI-LITE | LED, T5 / T5HO, Induction & T8 Lighting”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 148 pages on aeilighting.com and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/collections/led-garage-parking-fixtures-from-aei-lighting, /collections/led-high-bay-fixtures-from-aei-lighting, /collections/led-low-bay-fixtures-from-aei-lighting, /collections/led-modular-fixtures-from-aei-lighting and /collections/led-cold-storage-fixtures-from-aei-lighting use the same meta description. A description written for each page earns more clicks.

/pages/see-who-we-serve and /pages/see-how-we-save have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

1 image is served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,284 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.