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affaldplus.dk website review

Visit site (opens in a new tab)Reviewed 20 October 202630 issues · 92 checks

This review found 30 issues worth fixing on affaldplus.dk, 13 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s769 msMay 2Oct 17989 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 2026840 ms
May 9, 2026843 ms
May 16, 2026815 ms
May 23, 2026815 ms
May 30, 2026805 ms
Jun 6, 2026799 ms
Jun 13, 2026815 ms
Jun 20, 2026812 ms
Jun 27, 2026834 ms
Jul 4, 2026860 ms
Jul 11, 2026873 ms
Jul 18, 2026870 ms
Jul 25, 2026854 ms
Aug 1, 2026866 ms
Aug 8, 2026868 ms
Aug 15, 2026886 ms
Aug 22, 2026906 ms
Aug 29, 2026906 ms
Sep 5, 2026881 ms
Sep 12, 2026870 ms
Sep 19, 2026890 ms
Sep 26, 2026920 ms
Oct 3, 2026975 ms
Oct 10, 2026996 ms
Oct 17, 2026989 ms
Real-visitor tap response (INP)75th percentile, phones
100 ms84 msMay 2Oct 1798 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202688 ms
May 9, 202689 ms
May 16, 202688 ms
May 23, 202688 ms
May 30, 202687 ms
Jun 6, 202686 ms
Jun 13, 202687 ms
Jun 20, 202688 ms
Jun 27, 202690 ms
Jul 4, 202693 ms
Jul 11, 202691 ms
Jul 18, 202690 ms
Jul 25, 202691 ms
Aug 1, 202690 ms
Aug 8, 202691 ms
Aug 15, 202693 ms
Aug 22, 202693 ms
Aug 29, 202692 ms
Sep 5, 202691 ms
Sep 12, 202690 ms
Sep 19, 202692 ms
Sep 26, 202695 ms
Oct 3, 202696 ms
Oct 10, 202697 ms
Oct 17, 202698 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of affaldplus.dk (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. affaldplus.dk at 0.7 s0.7 s
  2. affaldplus.dk at 1.5 s1.5 s
  3. affaldplus.dk at 2.2 s2.2 s
  4. affaldplus.dk at 2.9 s2.9 s
  5. affaldplus.dk at 3.7 s3.7 s
  6. affaldplus.dk at 4.4 s4.4 s
  7. affaldplus.dk at 5.1 s5.1 s
  8. affaldplus.dk at 5.9 s5.9 s

affaldplus.dk does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix50
  • Improve image delivery

    7.0 s · 1.7 MB

    7 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.0 s faster on a phone.

  • Reduce unused JavaScript

    3.4 s · 630 KiB

    About 630 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Use efficient cache lifetimes

    2.4 s · 477 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (477 KiB).

  • 6 third-party services on the page

    6 third-party services load with your homepage (raffle.ai, Google Tag Manager and Cookiebot and others), adding 3.0 MB and 746 ms of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 59). Pages that score under 90 lose visitors before the first paint.

  • Minify JavaScript

    620 ms · 133 KiB

    133 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused CSS

    470 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

  • raffle.ai adds 440 ms

    440 ms

    raffle.ai costs a phone 440 ms of main-thread work and 688 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • dreambroker.com adds 66 ms

    66 ms

    dreambroker.com costs a phone 66 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 88 ms

    88 ms

    Your server sent the HTML in 88 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 21.9 s

    21.9 s

    Your largest element takes 21.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 22.0 s

    22.0 s

    The page becomes fully interactive after 22.0 s. Good is under 3.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 573 ms

    573 ms

    Scripts block taps and scrolling for 573 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 88 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 97 ms

    97 ms

    Real visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 622 ms

    622 ms

    Real visitors wait 622 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.087

    0.087

    The layout barely moves while loading (CLS 0.087, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 93 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 93 requests on a phone: images 1.9 MB (20), scripts 1.3 MB (47) and fonts 200 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9390
  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 139 internal links, 4 external

    The homepage links to 139 pages on affaldplus.dk and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Vi giver dit affald nyt liv!”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “Forside AffaldPlus | AffaldPlus”.

  • Canonical URL set

    The canonical URL is https://affaldplus.dk/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://affaldplus.dk/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (692 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    16 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (affaldplus.dk).

  • Valid certificate (66 days left)

    The certificate from Let's Encrypt · YR1 verifies for affaldplus.dk and is valid for another 66 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://affaldplus.dk redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    affaldplus.dk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 379 words of copy

    The homepage carries about 379 words of visible text.

5 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Book besøg”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:80.197.219.42 +a +mx +ip4:62.243.191.111 +include:_spf640.spfprotect.com +include:spf.mailanyone.net +includ…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Drupal 10 (https://www.drupal.org)
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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