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afier.com website review

Visit site (opens in a new tab)Reviewed 18 October 202630 issues · 94 checks

This review found 30 issues worth fixing on afier.com, 11 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 9Oct 101.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.2 s
May 23, 20261.3 s
May 30, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.2 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix68
  • Improve image delivery

    6.5 s · 1.3 MB

    1 image could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.5 s faster on a phone.

  • Reduce unused JavaScript

    4.5 s · 526 KiB

    About 526 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68 (desktop: 60). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and JSDelivr CDN and others), adding 1.3 MB and 485 ms of main-thread time.

  • Reduce unused CSS

    310 ms · 92 KiB

    About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Google CDN adds 228 ms

    228 ms

    Google CDN costs a phone 228 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 170 ms

    170 ms

    Google Tag Manager costs a phone 170 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    250 ms · 17 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 640 ms of it running JavaScript. That is comfortably low.

  • Server response: 102 ms

    102 ms

    Your server sent the HTML in 102 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 19.2 s

    19.2 s

    Your largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welkom bij Afier! Contact”.

  • Time to Interactive: 19.2 s

    19.2 s

    The page becomes fully interactive after 19.2 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 124 ms

    124 ms

    Scripts block the page for only 124 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 44 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 44 requests on a phone: images 1.8 MB (20), scripts 1.1 MB (12) and other files 353 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 7889
  • ARIA roles used must conform to valid values (7 elements)

    ARIA roles used must conform to valid values: 7 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (7 elements)

    Links must have discernible text: 7 elements on the page fail this check, rated serious by axe-core.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (93 characters)

    Your title is 93 characters, so Google will cut it off around 60: “Wij zijn Afier, het accountants- en advieskantoor waar de mensen vóór de cijfers gaan - A…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 94 internal links, 4 external

    The homepage links to 94 pages on afier.com and 4 external pages.

6 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Dé 100% zelfstandige accountants en adviseurs voor MKB- en familiebedrijven, non-profit en impact-gedreven organisaties…”.

  • One H1 headline

    Your main headline reads: “Welkom bij Afier!”.

  • Canonical URL set

    The canonical URL is https://www.afier.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.afier.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (559 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 51 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /werken-bij-afier/stage-en-afstuderen, /medewerkers and /sponsorbeleid have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    /over-afier, /sponsorbeleid and /vraag-en-antwoord have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /werken-bij-afier/stage-en-afstuderen took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (afier.com).

  • Valid certificate (118 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA EV R36 verifies for afier.com and is valid for another 118 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://afier.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

4 checks passed
  • Domain is 22 years old

    22 years

    afier.com was registered in Aug 2004 through Realtime Register B.V.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, letsencrypt.org and sectigo.com to issue certificates for afier.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    afier.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Aug 2027

    afier.com is registered until Aug 2027.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 436 words of copy

    The homepage carries about 436 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx ip4:85.146.242.130 ip4:40.115.19.186 ip4:213.125.236.98 ip4:168.245.117.227 include:_spf.mailer.twinfield.com…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.4.1; the current release is 7.1.3.
  • It loads jQuery 3.3.1, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 3.4.1
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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