aftco.com website review

Your mobile performance score is 41 (desktop: 49). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 7.1 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Reviews.io, Google Tag Manager and Facebook and others), adding 1.3 MB and 2.2 s of main-thread time.

About 728 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 645 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

36 files are served with short cache lifetimes, so returning visitors download them again (654 KiB).

Reviews.io costs a phone 649 ms of main-thread work and 39 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

22 images could be 357 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

20 long tasks block the main thread while loading, the longest for 332 ms. During a long task the page ignores taps.

The page has 2,503 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 30.1 s. Good is under 3.8 s.

Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 196 ms to 189 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 396 requests on a phone: scripts 2.0 MB (102), images 1.7 MB (120) and other files 847 KiB (156). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

26 buttons have no accessible name, so screen readers announce just “button”.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

3 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 308 characters; Google truncates after about 160, so the end of your pitch is cut.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 105 pages on aftco.com and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

The HTML your server sends has 355 of the 777 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

/collections/best-sellers and /collections/best-sellers/mens use the same meta description. A description written for each page earns more clicks.

/collections/best-sellers, /collections/new-arrivals, /collections/performance-shirts-with-uv-protection, /pages/store-locator, /pages/shipping and /collections/fishing-clothing and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5666957&tm=gtm002&Ver=2&mid=3e45403f-02a8-4d85-bb3b-0252ac742981&bo=1&sid=c892e2b0cb4811f182f151c2dd0c2698&vid=c892c960cb4811f1ab720920b53f24b9&vids=1&msclkid=N&pi=918.

119 of 217 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

aftco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 777 words of visible text.

DMARC is set to p=none, so mail pretending to be aftco.com is still delivered. Reports are on, so moving to quarantine is the next step.

Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=_sxkfj0dl7.sdmarc.net”.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 41 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.