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afth.org website review
Visit site (opens in a new tab)Reviewed 18 October 202625 issues · 93 checks
This review found 25 issues worth fixing on afth.org, 11 of them high impact, across 93 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 4.3 s |
| May 2, 2026 | 4.0 s |
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 4.0 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 87 ms |
| May 2, 2026 | 87 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 88 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 92 ms |
| Jun 6, 2026 | 90 ms |
| Jun 13, 2026 | 89 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 88 ms |
| Jul 11, 2026 | 88 ms |
| Jul 18, 2026 | 91 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 84 ms |
| Aug 8, 2026 | 84 ms |
| Aug 15, 2026 | 82 ms |
| Aug 22, 2026 | 84 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 88 ms |
| Sep 26, 2026 | 98 ms |
| Oct 3, 2026 | 98 ms |
| Oct 10, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 76
76/100Your mobile performance score is 76 (desktop: 86). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
750 ms · 148 KiB1 image could be 148 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused CSS
160 ms · 152 KiBAbout 152 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 third-party service on the page
1 third-party service load with your homepage (YouTube), adding 1 KiB and 0 ms of main-thread time.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 46 ms of it running JavaScript. That is comfortably low.
Server response: 107 ms
107 msYour server sent the HTML in 107 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.1 s
4.1 sReal visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 7.0 s
7.0 sYour largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome to Adoptions From The Heart! We have helped build b…”.
Time to Interactive: 7.0 s
7.0 sThe page becomes fully interactive after 7.0 s. Good is under 3.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 87 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 4.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Speed Index: 2.5 s
2.5 sVisually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.3 g of CO₂ per visit
0.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 34.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.0 MB in 26 requests
1.0 MBYour homepage downloads 1.0 MB in 26 requests on a phone: images 535 KiB (9), fonts 307 KiB (9) and HTML 154 KiB (1). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
25 text elements with low contrast
25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (106 characters)
Your title is 106 characters, so Google will cut it off around 60: “Adoptions From The Heart - Adoption Agency Building Families Near you in PA, NJ, DE, NY, …”.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
87 internal links, 11 external
The homepage links to 87 pages on afth.org and 11 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Adoptions From The Heart is the East Coast's most trusted private adoption agency, specializing in open domestic and in…”.
One H1 headline
Your main headline reads: “Adoption Agency licensed in Pennsylvania, New Jersey, New York, Delaware, Virginia, and Connecticut”.
Canonical URL set
The canonical URL is https://afth.org/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://afth.org/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,003 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without an H1
/about, /about/meet-staff, /about/careers, /donate, /afth-tv and /pregnant and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
16 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (afth.org).
Valid certificate (42 days left)
The certificate from Let's Encrypt · YR1 verifies for afth.org and is valid for another 42 days.
http:// redirects to https
http://afth.org redirects to the secure version.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
afth.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
afth.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearsafth.org was registered in Jul 2000 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2030
afth.org is registered until Jul 2030.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 852 words of copy
The homepage carries about 852 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Request Information”, “CONTACT” and “Click Here to Register”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Email authentication
No DMARC policy
afth.org has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- It runs WordPress 6.8.11; the current release is 7.1.3.
- 1 plugin is behind its latest release.ninja-forms 3.14.10 → 3.15.6
Stack
- CMS
- WordPress 6.8.11
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 25 issues on afth.org, including 8 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
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- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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