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ag-nisp.co.uk website review
Visit site (opens in a new tab)Reviewed 10 November 202639 issues · 73 checks
This review found 39 issues worth fixing on ag-nisp.co.uk, 14 of them high impact, across 73 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
8.4 s · 3.2 MB35 files are served with short cache lifetimes, so returning visitors download them again (3.2 MB).
Improve image delivery
8.4 s · 1.6 MB3 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.4 s faster on a phone.
Render-blocking requests
1.1 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 38 KiB and 1 ms of main-thread time.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 115 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.1 s
12.1 sYour largest element takes 12.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.1 s
12.1 sThe page becomes fully interactive after 12.1 s. Good is under 3.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
2 images over 500 KB
2 images weigh 3.5 MB together. On a phone connection a single image that size takes seconds.
Page weight: 4.1 MB in 38 requests
4.1 MBYour homepage downloads 4.1 MB in 38 requests on a phone: images 3.7 MB (5), fonts 161 KiB (5) and stylesheets 94 KiB (16). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
1.3 MB1 image is downloaded at several times the size a phone draws it, for example home1.jpg at 3,000 px wide, shown at 360 px. Resized copies would save about 1.3 MB.
2 images in older formats
2 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
29 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 7 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (14 characters)
Your title is only 14 characters: “AGNI WHOLESALE”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://ag-nisp.co.uk/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at ag-nisp.co.uk/robots.txt, the first file search crawlers ask for.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
17 internal links, 1 external
The homepage links to 17 pages on ag-nisp.co.uk and 1 external page.
1 checks passed
Meta description: 99 characters
Your meta description is 99 characters: “Deski is a creative saas and software html template designed for saas and software Agency websites.”.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://ag-nisp.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (196 words), so crawlers that don't run JavaScript still read it.
Other pages
12 pages share a title
/, https://ag-nisp.co.uk/aboutUs.html, https://ag-nisp.co.uk/homeGarden.html, https://ag-nisp.co.uk/health.html, https://ag-nisp.co.uk/stationary.html and https://ag-nisp.co.uk/toys.html and 6 others all use the title “AGNI WHOLESALE”. Search engines can't tell which page to show for a search, so each competes with the others.
11 pages share a meta description
https://ag-nisp.co.uk/aboutUs.html, https://ag-nisp.co.uk/homeGarden.html, https://ag-nisp.co.uk/health.html, https://ag-nisp.co.uk/stationary.html, https://ag-nisp.co.uk/toys.html and https://ag-nisp.co.uk/pets.html and 5 others use the same meta description. A description written for each page earns more clicks.
11 pages without an H1
https://ag-nisp.co.uk/aboutUs.html, https://ag-nisp.co.uk/homeGarden.html, https://ag-nisp.co.uk/health.html, https://ag-nisp.co.uk/stationary.html, https://ag-nisp.co.uk/toys.html and https://ag-nisp.co.uk/pets.html and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.
11 pages with very little text
https://ag-nisp.co.uk/aboutUs.html, https://ag-nisp.co.uk/homeGarden.html, https://ag-nisp.co.uk/health.html, https://ag-nisp.co.uk/stationary.html, https://ag-nisp.co.uk/toys.html and https://ag-nisp.co.uk/pets.html and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 11 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 11 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 154 words
The homepage has only about 154 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Us”.
1 short form
A short form (3 fields at most) is right on the homepage, asking for an email.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ag-nisp.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Hosting
- Firebase Hosting
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on ag-nisp.co.uk, including 10 speed issues, 7 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.