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aihr.com website review
Visit site (opens in a new tab)Reviewed 18 October 202649 issues · 108 checks
This review found 49 issues worth fixing on aihr.com, 11 of them high impact, across 108 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #52,391 of 81,078 reviewed websitesbeats 31%
- #29,359 of 40,017 online storesbeats 22%
- #1,004 of 2,107 WooCommerce storesbeats 46%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 4.0 s |
| May 2, 2026 | 4.0 s |
| May 9, 2026 | 4.0 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 3.9 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 3.9 s |
| Jun 27, 2026 | 3.9 s |
| Jul 4, 2026 | 3.9 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 182 ms |
| May 2, 2026 | 182 ms |
| May 9, 2026 | 184 ms |
| May 16, 2026 | 185 ms |
| May 23, 2026 | 185 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 186 ms |
| Jun 13, 2026 | 191 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 203 ms |
| Jul 4, 2026 | 209 ms |
| Jul 11, 2026 | 210 ms |
| Jul 18, 2026 | 213 ms |
| Jul 25, 2026 | 212 ms |
| Aug 1, 2026 | 213 ms |
| Aug 8, 2026 | 215 ms |
| Aug 15, 2026 | 219 ms |
| Aug 22, 2026 | 222 ms |
| Aug 29, 2026 | 222 ms |
| Sep 5, 2026 | 220 ms |
| Sep 12, 2026 | 214 ms |
| Sep 19, 2026 | 208 ms |
| Sep 26, 2026 | 203 ms |
| Oct 3, 2026 | 203 ms |
| Oct 10, 2026 | 203 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.6 MB and 1.2 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 60). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 620 KiBAbout 620 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
689 KiB18 files are served with short cache lifetimes, so returning visitors download them again (689 KiB).
Google Tag Manager adds 588 ms
588 msGoogle Tag Manager costs a phone 588 ms of main-thread work and 857 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 177 KiBAbout 177 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
350 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Improve image delivery
300 ms · 49 KiB1 image could be 49 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,953 HTML elements
The page has 1,953 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Hubspot adds 142 ms
142 msHubspot costs a phone 142 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 115 ms
115 msYour server sent the HTML in 115 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 20.8 s
20.8 sThe page becomes fully interactive after 20.8 s. Good is under 3.8 s.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 584 ms
584 msScripts block taps and scrolling for 584 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 182 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 173 ms
173 msReal visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 4.0 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 2.7 MB in 145 requests
2.7 MBYour homepage downloads 2.7 MB in 145 requests on a phone: scripts 1.8 MB (50), stylesheets 278 KiB (32) and fonts 271 KiB (5). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
65 KiB2 images are downloaded at several times the size a phone draws them, for example Group-630-1-1-1-1-1.webp at 1,207 px wide, shown at 330 px. Resized copies would save about 65 KiB.
1 image below the first screen load straight away
1 image further down the page (57 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
53 text elements with low contrast
53 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
57 images without alt text
57 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (141 elements)
All page content should be contained by landmarks: 141 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 12 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “AIHR | Academy to Innovate HR | Online HR Courses & Certifications”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
197 internal links, 14 external
The homepage links to 197 pages on aihr.com and 14 external pages.
6 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Boost your career with Modern HR Skills. Learn by doing to develop HR Analytics, Digital HR, Business Partnering and mo…”.
Canonical URL set
The canonical URL is https://www.aihr.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.aihr.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,722 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/talk-admissions-advisors has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/talk-admissions-advisors is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
/business/ai-for-hr-teams, /business/request-demo, /business/request-free-consultation, /talk-admissions-advisors, /contact-support and /courses/hr-business-partner-certificate have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/talk-admissions-advisors has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.linkedin.com/school/aihr/ (999).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (aihr.com).
Valid certificate (63 days left)
The certificate from Google Trust Services · WE1 verifies for aihr.com and is valid for another 63 days.
http:// redirects to https
http://aihr.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
aihr.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 24 years old
24 yearsaihr.com was registered in Jul 2002 through Key-Systems GmbH. An established domain carries more trust with email providers and search engines.
DNSSEC is on
aihr.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jul 2027
aihr.com is registered until Jul 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,808 words of copy
The homepage carries about 1,808 words of visible text.
3 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Pricing”, “Get A Team License” and “Learn more about Advisory”.
Social proof on the page
Social proof on the homepage: 106 testimonial or review blocks, 1 trust badge and “10000+ Reviews”.
Analytics in place
Analytics detected: Google Tag Manager, HubSpot and Cloudflare Web Analytics.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:52.128.41.125 ip4:158.247.22.83 include:6068875.spf10.hubspotemail.net include:emsd1.com include:_spf.google…”.
DKIM signing found
A DKIM key is published (selector “google” and “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- It runs WordPress 7.1.2; the current release is 7.1.3.
- 3 plugins are behind their latest release.woocommerce 11.0.1 → 11.2.1 · profile-builder 2.6.0 → 4.0.4 · duracelltomi-google-tag-manager 1.20.3 → 2.0.6
Stack
- CMS
- WordPress 7.1.2
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 49 issues on aihr.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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