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aiq.com website review

Visit site (opens in a new tab)Reviewed 25 October 202630 issues · 84 checks

This review found 30 issues worth fixing on aiq.com, 9 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.4 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
119 ms74 msMay 2Oct 1786 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202692 ms
May 9, 202690 ms
May 16, 202688 ms
May 23, 202689 ms
May 30, 202688 ms
Jun 6, 202685 ms
Jun 13, 202684 ms
Jun 20, 202680 ms
Jun 27, 202679 ms
Jul 4, 202683 ms
Jul 11, 202683 ms
Jul 18, 202686 ms
Jul 25, 202685 ms
Aug 1, 202688 ms
Aug 8, 202688 ms
Aug 15, 202689 ms
Aug 22, 2026100 ms
Aug 29, 2026103 ms
Sep 5, 2026114 ms
Sep 12, 2026114 ms
Sep 19, 202698 ms
Sep 26, 202688 ms
Oct 3, 202690 ms
Oct 10, 202685 ms
Oct 17, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aiq.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aiq.com at 0.6 s0.6 s
  2. aiq.com at 1.2 s1.2 s
  3. aiq.com at 1.8 s1.8 s
  4. aiq.com at 2.3 s2.3 s
  5. aiq.com at 2.9 s2.9 s
  6. aiq.com at 3.5 s3.5 s
  7. aiq.com at 4.1 s4.1 s
  8. aiq.com at 4.7 s4.7 s

Speed

10 to fix65
  • Render-blocking requests

    2.4 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Improve image delivery

    17.8 MB

    17 images could be 17.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Intercom, Google Tag Manager and website-files.com and others), adding 19.1 MB and 767 ms of main-thread time.

  • website-files.com adds 134 ms

    134 ms

    website-files.com costs a phone 134 ms of main-thread work and 18.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    445 KiB

    About 445 KiB of JavaScript is downloaded but never used on this page.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Intercom adds 251 ms

    251 ms

    Intercom costs a phone 251 ms of main-thread work and 238 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 214 ms

    214 ms

    Google Tag Manager costs a phone 214 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    103 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (103 KiB).

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 92 but mobile only 65. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 12.7 s

    12.7 s

    The page becomes fully interactive after 12.7 s. Good is under 3.8 s.

  • Total Blocking Time: 893 ms

    893 ms

    Scripts block taps and scrolling for 893 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 92 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 81 ms

    81 ms

    Real visitors wait 81 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 454 ms

    454 ms

    Real visitors wait 454 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.051

    0.051

    The layout barely moves while loading (CLS 0.051, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 19.5 MB in 76 requests

    19.5 MB

    Your homepage downloads 19.5 MB in 76 requests on a phone: images 18.3 MB (41), scripts 1.1 MB (20) and stylesheets 33 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 13.6 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    2.7 MB

    3 images are downloaded at several times the size a phone draws them, for example 692f0eb761ab30f094137460_Scene-1 (2).gif at 1,080 px wide, shown at 310 px. Resized copies would save about 2.7 MB.

  • 5 images in older formats

    5 images (13.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    692f0eb761ab30f094137460_Scene-1 (2).gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.5 g of CO₂ per visit

    5.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.53 g of CO₂e: 663.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9597
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 57 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “AIQ | Marketing, Loyalty, and Ecommerce Software for Modern Retail”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (194 characters)

    Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 95 internal links, 22 external

    The homepage links to 95 pages on aiq.com and 22 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “One platform. Every channel. AI that knows your customers.”.

  • Canonical URL set

    The canonical URL is https://aiq.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aiq.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://aiq.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (779 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://aiq.com/products/inventory-optimization is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 612 words of copy

    The homepage carries about 612 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a demo”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Get a Demo” and “Get a demo”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aiq.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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