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airdesignusa.com website review
Visit site (opens in a new tab)Reviewed 23 October 202652 issues · 119 checks
This review found 52 issues worth fixing on airdesignusa.com, 24 of them high impact, across 119 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #66,804 of 80,626 reviewed websitesbeats 15%
- #35,515 of 39,666 online storesbeats 8%
- #381 of 601 Magento storesbeats 34%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.1 s |
| May 9, 2026 | 4.2 s |
| May 16, 2026 | 4.5 s |
| May 23, 2026 | 4.6 s |
| May 30, 2026 | 4.8 s |
| Jun 6, 2026 | 4.8 s |
| Jun 13, 2026 | 4.8 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.5 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 3.9 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 130 ms |
| May 9, 2026 | 129 ms |
| May 16, 2026 | 128 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 124 ms |
| Jun 6, 2026 | 130 ms |
| Jun 13, 2026 | 131 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 132 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 133 ms |
| Jul 25, 2026 | 133 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 138 ms |
| Aug 22, 2026 | 141 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 139 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
3.0 s
3.4 s
airdesignusa.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
3.5 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.
Reduce unused JavaScript
2.3 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 538 KiB12 files are served with short cache lifetimes, so returning visitors download them again (538 KiB).
Reduce unused CSS
1.1 s · 214 KiBAbout 214 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 35
35/100Your mobile performance score is 35 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
600 ms · 5.4 MB37 images could be 5.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.5 MB and 2.2 s of main-thread time.
Google Tag Manager adds 650 ms
650 msGoogle Tag Manager costs a phone 650 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 575 ms
575 msGoogle CDN costs a phone 575 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
600 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 342 ms. During a long task the page ignores taps.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
Facebook adds 253 ms
253 msFacebook costs a phone 253 ms of main-thread work and 255 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,696 HTML elements
The page has 1,696 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Phones get a much slower page than desktops
Desktop scores 68 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 45 ms
45 msYour server sent the HTML in 45 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.28
0.28For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.
Real-user FCP: 3.8 s
3.8 sReal visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.2 s
3.2 sReal visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 32.7 s
32.7 sYour largest element takes 32.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Buckle up — our site uses cookies to deliver the best onlin…”.
Time to Interactive: 43.1 s
43.1 sThe page becomes fully interactive after 43.1 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
13 images without width and height
13 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 130 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.032
0.032The layout barely moves while loading (CLS 0.032, good is under 0.1).
Images and page weight
Page weight: 10.6 MB in 420 requests
10.6 MBYour homepage downloads 10.6 MB in 420 requests on a phone: images 6.5 MB (56), scripts 2.9 MB (269) and fonts 432 KiB (9). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
2.9 MB10 images are downloaded at several times the size a phone draws them, for example SEMA-Logo-2017-1200-width.png at 1,200 px wide, shown at 111 px. Resized copies would save about 2.9 MB.
1 image over 500 KB
SEMA-Logo-2017-1200-width.png weighs 692 KiB. On a phone connection a single image that size takes seconds.
36 images in older formats
36 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
34 images below the first screen load straight away
34 images further down the page (5.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
3.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.00 g of CO₂e: 360.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
8 buttons without a name
8 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (10 elements)
Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (2 elements)
Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
114 internal links, 13 external
The homepage links to 114 pages on airdesignusa.com and 13 external pages.
6 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Find the best accessories for your vehicle at Air Design. Immerse yourself in the design and high quality of our produc…”.
One H1 headline
Your main headline reads: “Premium Truck & SUV Styling Accessories”.
Title: 55 characters
Your title is a healthy 55 characters: “Air Design | Truck & Auto Styling Accessories in the US”.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.airdesignusa.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (836 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page slow to respond
/us/new-releases/toyota-tacoma-2025.html took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.
7 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
23 small tap targets
23 of 66 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (airdesignusa.com).
Valid certificate (60 days left)
The certificate from Let's Encrypt · YR2 verifies for airdesignusa.com and is valid for another 60 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://airdesignusa.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 25 did not answer within 5 s.
Domain and trust
No CAA record
airdesignusa.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
airdesignusa.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 11 years old
11 yearsairdesignusa.com was registered in Feb 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
airdesignusa.com is registered until Feb 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 583 words of copy
The homepage carries about 583 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start Ride”.
9 calls to action
The homepage has 9 calls to action, for example “Sign Up”, “Where to Buy” and “Buy Online”.
14 short forms
14 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:173.249.147.179 include:_spf.google.com include:zcsend.net -all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Tailwind CSS
- E-commerce
- Magento
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 52 issues on airdesignusa.com, including 26 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.