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aism.it website review

Visit site (opens in a new tab)Reviewed 28 October 202641 issues · 83 checks

This review found 41 issues worth fixing on aism.it, 17 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sMay 9Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
296 ms259 msMay 9Oct 24289 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026263 ms
May 16, 2026263 ms
May 23, 2026273 ms
May 30, 2026280 ms
Jun 6, 2026287 ms
Jun 13, 2026291 ms
Jun 20, 2026290 ms
Jun 27, 2026290 ms
Jul 4, 2026287 ms
Jul 11, 2026286 ms
Jul 18, 2026282 ms
Jul 25, 2026279 ms
Aug 1, 2026279 ms
Aug 8, 2026277 ms
Aug 15, 2026277 ms
Aug 22, 2026279 ms
Aug 29, 2026279 ms
Sep 5, 2026282 ms
Sep 12, 2026282 ms
Sep 19, 2026283 ms
Sep 26, 2026279 ms
Oct 3, 2026291 ms
Oct 10, 2026292 ms
Oct 17, 2026288 ms
Oct 24, 2026289 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aism.it (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aism.it at 0.8 s0.8 s
  2. aism.it at 1.6 s1.6 s
  3. aism.it at 2.4 s2.4 s
  4. aism.it at 3.2 s3.2 s
  5. aism.it at 4.1 s4.1 s
  6. aism.it at 4.9 s4.9 s
  7. aism.it at 5.7 s5.7 s
  8. aism.it at 6.5 s6.5 s

Speed

7 to fix38
  • Use efficient cache lifetimes

    1.3 s · 3.6 MB

    117 files are served with short cache lifetimes, so returning visitors download them again (3.6 MB).

  • Render-blocking requests

    2.5 s

    48 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    350 ms · 2.4 MB

    10 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused JavaScript

    900 ms · 543 KiB

    About 543 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 2,131 HTML elements

    The page has 2,131 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Accessibe Accessibility Overlay, cookiehub.net and JSDelivr CDN and others), adding 458 KiB and 153 ms of main-thread time.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    12 KiB

    12 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 856 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 19.7 s

    19.7 s

    Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.5 s

    23.5 s

    The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.299

    0.299

    The layout shifts by 0.299 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 255 ms

    255 ms

    Real visitors wait 255 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 816 ms

    816 ms

    Real visitors wait 816 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 351 ms

    351 ms

    Scripts block taps and scrolling for 351 ms in total while the page loads. Good is under 200 ms.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 263 ms to 289 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

Images and page weight

1 to fix70
  • Page weight: 6.7 MB in 147 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 147 requests on a phone: images 5.0 MB (46), scripts 1.4 MB (38) and stylesheets 161 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (61 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.9 g of CO₂ per visit

    1.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.89 g of CO₂e: 226.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8793
  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 147 images without alt text

    147 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8579
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.aism.it/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 309 internal links, 35 external

    The homepage links to 309 pages on aism.it and 35 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Le nostre storie”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Home page | AISM | Associazione Italiana Sclerosi Multipla”.

  • Canonical URL set

    The canonical URL is https://www.aism.it/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.aism.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,481 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://www.aism.it/forum and https://www.aism.it/chi-siamo are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://www.aism.it/libreria_multimediale, https://www.aism.it/chi-siamo, https://www.aism.it/dove_italia, https://www.aism.it/contatti and https://www.aism.it/sclerosi-multipla-e-malattie-similari have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.aism.it/iscriviti-alle-newsletter-aism and https://www.aism.it/chi-siamo have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 159 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8885
  • 9 small tap targets

    9 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 15 distorted images

    15 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 503 words of copy

    The homepage carries about 503 words of visible text.

2 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aism.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
1968
Headquarters
Rome

Upkeep, stack, hiring and company data from programmable.info

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