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aism.it website review
Visit site (opens in a new tab)Reviewed 28 October 202641 issues · 83 checks
This review found 41 issues worth fixing on aism.it, 17 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 263 ms |
| May 16, 2026 | 263 ms |
| May 23, 2026 | 273 ms |
| May 30, 2026 | 280 ms |
| Jun 6, 2026 | 287 ms |
| Jun 13, 2026 | 291 ms |
| Jun 20, 2026 | 290 ms |
| Jun 27, 2026 | 290 ms |
| Jul 4, 2026 | 287 ms |
| Jul 11, 2026 | 286 ms |
| Jul 18, 2026 | 282 ms |
| Jul 25, 2026 | 279 ms |
| Aug 1, 2026 | 279 ms |
| Aug 8, 2026 | 277 ms |
| Aug 15, 2026 | 277 ms |
| Aug 22, 2026 | 279 ms |
| Aug 29, 2026 | 279 ms |
| Sep 5, 2026 | 282 ms |
| Sep 12, 2026 | 282 ms |
| Sep 19, 2026 | 283 ms |
| Sep 26, 2026 | 279 ms |
| Oct 3, 2026 | 291 ms |
| Oct 10, 2026 | 292 ms |
| Oct 17, 2026 | 288 ms |
| Oct 24, 2026 | 289 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.3 s · 3.6 MB117 files are served with short cache lifetimes, so returning visitors download them again (3.6 MB).
Render-blocking requests
2.5 s48 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
350 ms · 2.4 MB10 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused JavaScript
900 ms · 543 KiBAbout 543 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Reduce unused CSS
450 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
2,131 HTML elements
The page has 2,131 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Accessibe Accessibility Overlay, cookiehub.net and JSDelivr CDN and others), adding 458 KiB and 153 ms of main-thread time.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 5 KiB5 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
12 KiB12 KiB JavaScript is shipped twice across bundles.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 856 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.28
0.28For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 19.7 s
19.7 sYour largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 23.5 s
23.5 sThe page becomes fully interactive after 23.5 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.299
0.299The layout shifts by 0.299 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 255 ms
255 msReal visitors wait 255 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 816 ms
816 msReal visitors wait 816 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 351 ms
351 msScripts block taps and scrolling for 351 ms in total while the page loads. Good is under 200 ms.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 263 ms to 289 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 6.7 MB in 147 requests
6.7 MBYour homepage downloads 6.7 MB in 147 requests on a phone: images 5.0 MB (46), scripts 1.4 MB (38) and stylesheets 161 KiB (49). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (61 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.89 g of CO₂e: 226.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
147 images without alt text
147 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.aism.it/sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
309 internal links, 35 external
The homepage links to 309 pages on aism.it and 35 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Le nostre storie”.
Title: 58 characters
Your title is a healthy 58 characters: “Home page | AISM | Associazione Italiana Sclerosi Multipla”.
Canonical URL set
The canonical URL is https://www.aism.it/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.aism.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,481 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages hidden from search
https://www.aism.it/forum and https://www.aism.it/chi-siamo are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
5 pages without a meta description
https://www.aism.it/libreria_multimediale, https://www.aism.it/chi-siamo, https://www.aism.it/dove_italia, https://www.aism.it/contatti and https://www.aism.it/sclerosi-multipla-e-malattie-similari have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.aism.it/iscriviti-alle-newsletter-aism and https://www.aism.it/chi-siamo have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 159 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
15 distorted images
15 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 503 words of copy
The homepage carries about 503 words of visible text.
2 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aism.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Drupal
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Founded
- 1968
- Headquarters
- Rome
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on aism.it, including 19 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.