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ajdan.com website review
Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 90 checks
This review found 39 issues worth fixing on ajdan.com, 16 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 5.9 s |
| May 9, 2026 | 5.4 s |
| May 16, 2026 | 4.7 s |
| May 23, 2026 | 4.7 s |
| May 30, 2026 | 4.7 s |
| Jun 6, 2026 | 4.6 s |
| Jun 13, 2026 | 4.2 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 5.4 s |
| Jul 11, 2026 | 5.5 s |
| Jul 18, 2026 | 5.5 s |
| Jul 25, 2026 | 5.8 s |
| Aug 1, 2026 | 6.7 s |
| Aug 8, 2026 | 6.6 s |
| Aug 15, 2026 | 7.5 s |
| Aug 22, 2026 | 7.5 s |
| Aug 29, 2026 | 7.6 s |
| Sep 5, 2026 | 7.7 s |
| Sep 12, 2026 | 7.2 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 3.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 105 ms |
| May 9, 2026 | 103 ms |
| May 16, 2026 | 103 ms |
| May 23, 2026 | 100 ms |
| May 30, 2026 | 98 ms |
| Jun 6, 2026 | 93 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 94 ms |
| Jun 27, 2026 | 109 ms |
| Jul 4, 2026 | 180 ms |
| Jul 11, 2026 | 182 ms |
| Jul 18, 2026 | 181 ms |
| Jul 25, 2026 | 206 ms |
| Aug 1, 2026 | 253 ms |
| Aug 8, 2026 | 266 ms |
| Aug 15, 2026 | 336 ms |
| Aug 22, 2026 | 334 ms |
| Aug 29, 2026 | 337 ms |
| Sep 5, 2026 | 342 ms |
| Sep 12, 2026 | 300 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 97 ms |
| Oct 3, 2026 | 94 ms |
| Oct 10, 2026 | 94 ms |
| Oct 17, 2026 | 94 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
39.7 s · 5.4 MBAbout 5.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 39.7 s faster on a phone.
Avoid multiple page redirects
30.0 sThe page goes through 1 redirect before it starts loading, costing about 30.0 s. Link and advertise the final URL directly.
Use efficient cache lifetimes
15.6 s · 3.0 MB3 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).
Reduce unused CSS
2.2 s · 196 KiBAbout 196 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.2 s faster on a phone.
Render-blocking requests
1.8 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 30). Pages that score under 90 lose visitors before the first paint.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Google CDN and Other Google APIs/SDKs and others), adding 1.4 MB and 667 ms of main-thread time.
Google Tag Manager adds 326 ms
326 msGoogle Tag Manager costs a phone 326 ms of main-thread work and 660 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 310 ms
310 msGoogle CDN costs a phone 310 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
250 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Document request latency
2 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 40.8 s
40.8 sThe first text or image appears after 40.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 47.2 s
47.2 sYour largest element takes 47.2 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 40.8 s
40.8 sVisually, the page fills in at 40.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 51.4 s
51.4 sThe page becomes fully interactive after 51.4 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 94 ms
94 msReal visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 250 ms
250 msReal visitors wait 250 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 105 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.9 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 53 ms
53 msScripts block the page for only 53 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 10.0 MB in 74 requests
10.0 MBYour homepage downloads 10.0 MB in 74 requests on a phone: scripts 8.1 MB (17), other files 1.1 MB (30) and stylesheets 521 KiB (10). Under 2 MB keeps phones on slow connections fast.
About 2.8 g of CO₂ per visit
2.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.83 g of CO₂e: 339.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://ajdan.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at ajdan.com/robots.txt, the first file search crawlers ask for.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
3 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Ajdan is a premier real estate developer in Saudi Arabia, creating high-quality lifestyle developments including the ic…”.
Title: 53 characters
Your title is a healthy 53 characters: “Ajdan | Premier Real Estate & Lifestyle Developer KSA”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Best practices
10 small tap targets
10 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
3 checks passed
Served over HTTPS
The homepage is served over HTTPS (ajdan.com).
Valid certificate (73 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for ajdan.com and is valid for another 73 days.
http:// redirects to https
http://ajdan.com redirects to the secure version.
Domain and trust
No CAA record
ajdan.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ajdan.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 20 years old
20 yearsajdan.com was registered in Jul 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2028
ajdan.com is registered until Jul 2028.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 44 words
The homepage has only about 44 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Call Ajdan”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf-uae.emailsignatures365.com include:zdsys.com -all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on ajdan.com, including 15 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.