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ake.com website review
Visit site (opens in a new tab)Reviewed 21 October 202637 issues · 104 checks
This review found 37 issues worth fixing on ake.com, 9 of them high impact, across 104 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #10,583 of 80,975 reviewed websitesbeats 83%
- #5,997 of 39,935 online storesbeats 80%
- #5,787 of 35,327 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.4 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 86 ms |
| May 9, 2026 | 92 ms |
| May 16, 2026 | 86 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 90 ms |
| Jul 11, 2026 | 92 ms |
| Jul 18, 2026 | 92 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 88 ms |
| Sep 5, 2026 | 88 ms |
| Sep 12, 2026 | 91 ms |
| Sep 19, 2026 | 94 ms |
| Sep 26, 2026 | 94 ms |
| Oct 3, 2026 | 94 ms |
| Oct 10, 2026 | 94 ms |
| Oct 17, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.3 s
3.5 s
4.6 s
5.8 s
6.9 s
8.1 s
9.2 s
ake.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 8.9 s
A phone's processor spends 8.9 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google CDN and JSDelivr CDN and others), adding 2.5 MB and 1.5 s of main-thread time.
Mobile performance score: 62
62/100Your mobile performance score is 62 (desktop: 62). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
959 KiBAbout 959 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 467 ms
467 msShopify costs a phone 467 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 405 ms
405 msGoogle CDN costs a phone 405 ms of main-thread work and 647 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
JSDelivr CDN adds 362 ms
362 msJSDelivr CDN costs a phone 362 ms of main-thread work and 111 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 293 ms. During a long task the page ignores taps.
1,518 HTML elements
The page has 1,518 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
azurefd.net adds 45 ms
45 msazurefd.net costs a phone 45 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
100 ms · 99 KiB11 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).
Render-blocking requests
150 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need.
Improve image delivery
43 KiB5 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 101 ms
101 msYour server sent the HTML in 101 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 24.8 s
24.8 sThe page becomes fully interactive after 24.8 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 902 ms
902 msReal visitors wait 902 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.2 s
3.2 sYour largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “STOP-FYRE Clean Agent vs Traditional Dry Chemical comparison”.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 86 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 468 requests
4.3 MBYour homepage downloads 4.3 MB in 468 requests on a phone: scripts 2.1 MB (154), other files 1.6 MB (235) and images 242 KiB (9). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
50 text elements with low contrast
50 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (82 characters)
Your title is 82 characters, so Google will cut it off around 60: “STOP-FYRE® Fire Extinguishers | No Mess. Lifetime Guarantee – AKE Safety Equipment”.
2 H1 headlines
There are 2 <h1> headlines (“” and “The Fire Extinguisher That Leaves No Mess — Clean…”). One clear main headline is easier for people and search engines.
94 internal links, 10 external
The homepage links to 94 pages on ake.com and 10 external pages.
6 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Skip the mess and maintenance. STOP-FYRE® protects your equipment with a clean agent, no corrosion, and a lifetime guar…”.
Canonical URL set
The canonical URL is https://www.ake.com/.
Structured data in place
Structured data found: Organization, VideoObject and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ake.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,221 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
/collections/all, /customer_authentication/redirect, /policies/shipping-policy and /pages/govx-id-military-discount have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/stop-fyre%C2%AE-automatic-fire-suppression, whose canonical is /pages/stop-fyre%c2%ae-automatic-fire-suppression. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages without an H1
/customer_authentication/redirect, /pages/faq, /pages/how-it-works and /pages/stop-fyre%C2%AE-automatic-fire-suppression have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
6 small tap targets
6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.ake.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (ake.com).
Valid certificate (70 days left)
The certificate from Google Trust Services · WR1 verifies for ake.com and is valid for another 70 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ake.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (37 internal, 4 external) answered without errors.
Domain and trust
DNSSEC is off
ake.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 29 years old
29 yearsake.com was registered in Feb 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, ssl.com, digicert.com and pki.goog to issue certificates for ake.com, so a mis-issued certificate from anyone else is refused.
Registered until Feb 2029
ake.com is registered until Feb 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
About 856 words of copy
The homepage carries about 856 words of visible text.
6 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Shop”, “Contact Us” and “Learn More →”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks and 3 customer or partner logos.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ake.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com include:_spf.psm.knowbe4.com -all”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 37 issues on ake.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.