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akerbp.com website review

Visit site (opens in a new tab)Reviewed 19 October 202636 issues · 99 checks

This review found 36 issues worth fixing on akerbp.com, 16 of them high impact, across 99 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.8 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20261.9 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
99 ms75 msMay 2Oct 1792 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202686 ms
May 9, 202688 ms
May 16, 202687 ms
May 23, 202681 ms
May 30, 202681 ms
Jun 6, 202678 ms
Jun 13, 202679 ms
Jun 20, 202681 ms
Jun 27, 202687 ms
Jul 4, 202690 ms
Jul 11, 202694 ms
Jul 18, 202696 ms
Jul 25, 202694 ms
Aug 1, 202695 ms
Aug 8, 202696 ms
Aug 15, 202694 ms
Aug 22, 202695 ms
Aug 29, 202694 ms
Sep 5, 202693 ms
Sep 12, 202691 ms
Sep 19, 202690 ms
Sep 26, 202688 ms
Oct 3, 202687 ms
Oct 10, 202691 ms
Oct 17, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of akerbp.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. akerbp.com at 0.7 s0.7 s
  2. akerbp.com at 1.5 s1.5 s
  3. akerbp.com at 2.2 s2.2 s
  4. akerbp.com at 2.9 s2.9 s
  5. akerbp.com at 3.6 s3.6 s
  6. akerbp.com at 4.4 s4.4 s
  7. akerbp.com at 5.1 s5.1 s
  8. akerbp.com at 5.8 s5.8 s

akerbp.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix57
  • Use efficient cache lifetimes

    7.2 s · 5.1 MB

    48 files are served with short cache lifetimes, so returning visitors download them again (5.1 MB).

  • Improve image delivery

    4.7 s · 4.0 MB

    15 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.7 s faster on a phone.

  • Reduce unused JavaScript

    3.5 s · 636 KiB

    About 636 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Render-blocking requests

    3.6 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 74). Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 257 ms

    257 ms

    Google CDN costs a phone 257 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, JSDelivr CDN and Cloudflare CDN and others), adding 1,022 KiB and 367 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 96 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 579 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • Speed Index: 12.8 s

    12.8 s

    Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 86 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 36 ms

    36 ms

    Scripts block the page for only 36 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix38
  • Page weight: 6.5 MB in 66 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 66 requests on a phone: images 4.7 MB (17), scripts 1.1 MB (25) and other files 348 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    skarv-sc-7-samlet-v15-plakat-scaled.jpg weighs 1.7 MB. On a phone connection a single image that size takes seconds.

  • 10 images in older formats

    10 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8993
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (2 elements)

    <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 2 elements on the page fail this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 2 H1 headlines

    There are 2 <h1> headlines (“Vi skalredusere utslippjobbe smarteresamarbeide m…” and “The rebel revolution”). One clear main headline is easier for people and search engines.

  • Meta description is long (225 characters)

    Your meta description is 225 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 84 internal links, 8 external

    The homepage links to 84 pages on akerbp.com and 8 external pages.

6 checks passed
  • Title: 41 characters

    Your title is a healthy 41 characters: “Aker BP - Vi endrer olje- og gassbransjen”.

  • Canonical URL set

    The canonical URL is https://akerbp.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://akerbp.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (676 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 2 pages share a title

    /investor and /investor/investors-2 all use the title “Investor Relations - Aker BP”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /en, /om-oss, /styret, /ledelsen, /var-virksomhet and /baerekraft-2 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /investor/investors-2, whose canonical is /investor. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /baerekraft-2 has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 88100
  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    71 of 79 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.google.com/calendar/render?action=TEMPLATE&text=DATE:29.10.2026&dates=Quarterly%20Report%20-%20Q3/Quarterly%20Report%20-%20Q3.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (akerbp.com).

  • Valid certificate (46 days left)

    The certificate from DigiCert Ireland Limited · DigiCert G2 TLS EU RSA4096 SHA384 2022 CA1 verifies for akerbp.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://akerbp.com redirects to the secure version.

  • All 45 links work

    All 45 links checked from your homepage (37 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    akerbp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    akerbp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    akerbp.com was registered in Jun 2016 through Abion AB. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    akerbp.com is registered until Jun 2027.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 676 words of copy

    The homepage carries about 676 words of visible text.

1 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:35.156.0.138 ip4:37.139.12.94 ip4:193.3.183.0/25 ip4:185.195.142.7 ip4:139.105.129.205 ip4:139.105.129.206 a…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 1.13.3; the current release is 7.1.3.

Stack

CMS
WordPress 1.13.3
Framework
jQuery

Company

Employees
1,649
Founded
2016
Headquarters
Fornebu

Upkeep, stack, hiring and company data from programmable.info

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