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akqa.com website review

Visit site (opens in a new tab)Reviewed 18 October 202624 issues · 89 checks

This review found 24 issues worth fixing on akqa.com, 7 of them high impact, across 89 checks. The most urgent: page weight: 30.8 MB in 69 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for AKQA

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
5.0 s3.3 sApr 25Oct 103.5 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20264.7 s
May 2, 20264.8 s
May 9, 20264.7 s
May 16, 20264.7 s
May 23, 20264.8 s
May 30, 20264.7 s
Jun 6, 20264.8 s
Jun 13, 20264.7 s
Jun 20, 20264.8 s
Jun 27, 20264.7 s
Jul 4, 20264.6 s
Jul 11, 20264.7 s
Jul 18, 20264.5 s
Jul 25, 20264.5 s
Aug 1, 20264.6 s
Aug 8, 20264.4 s
Aug 15, 20264.3 s
Aug 22, 20264.2 s
Aug 29, 20264.0 s
Sep 5, 20263.9 s
Sep 12, 20263.8 s
Sep 19, 20263.7 s
Sep 26, 20263.6 s
Oct 3, 20263.5 s
Oct 10, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
167 ms131 msApr 25Oct 10163 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026135 ms
May 2, 2026135 ms
May 9, 2026136 ms
May 16, 2026137 ms
May 23, 2026142 ms
May 30, 2026142 ms
Jun 6, 2026144 ms
Jun 13, 2026143 ms
Jun 20, 2026142 ms
Jun 27, 2026143 ms
Jul 4, 2026142 ms
Jul 11, 2026141 ms
Jul 18, 2026138 ms
Jul 25, 2026138 ms
Aug 1, 2026136 ms
Aug 8, 2026140 ms
Aug 15, 2026144 ms
Aug 22, 2026142 ms
Aug 29, 2026146 ms
Sep 5, 2026149 ms
Sep 12, 2026149 ms
Sep 19, 2026149 ms
Sep 26, 2026149 ms
Oct 3, 2026151 ms
Oct 10, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of akqa.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. akqa.com at 0.7 s0.7 s
  2. akqa.com at 1.5 s1.5 s
  3. akqa.com at 2.2 s2.2 s
  4. akqa.com at 3.0 s3.0 s
  5. akqa.com at 3.7 s3.7 s
  6. akqa.com at 4.5 s4.5 s
  7. akqa.com at 5.2 s5.2 s
  8. akqa.com at 5.9 s5.9 s

akqa.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix
  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Optanon and ctfassets.net and others), adding 29.7 MB and 557 ms of main-thread time.

  • ctfassets.net adds 0 ms

    0 ms

    ctfassets.net costs a phone 0 ms of main-thread work and 29.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 355 ms

    355 ms

    Google Tag Manager costs a phone 355 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Speed Index: 11.9 s

    11.9 s

    Visually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Real-user INP: 374 ms

    374 ms

    Real visitors wait 374 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 135 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 4.7 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 30.8 MB in 69 requests

    30.8 MB

    Your homepage downloads 30.8 MB in 69 requests on a phone: media 29.1 MB (5), scripts 1.2 MB (36) and fonts 178 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 8.7 g of CO₂ per visit

    8.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.72 g of CO₂e: 1046.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 98100
  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 21 internal links, 2 external

    The homepage links to 21 pages on akqa.com and 2 external pages.

8 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “AKQA is the frontier agency helping organisations create new forms of value through imagination, design, innovation and…”.

  • One H1 headline

    Your main headline reads: “Home”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “AKQA | Frontier Agency for Design, Innovation and AI - AKQA”.

  • Canonical URL set

    The canonical URL is https://www.akqa.com/.

  • Structured data in place

    Structured data found: Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.akqa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (211 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 57 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 1 page without a meta description

    /privacy-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    /about, /news/akqa-recognised-with-four-grand-lia-and-nine-golds-for-bold-cultural-strategy and /news use the same meta description. A description written for each page earns more clicks.

  • 2 pages with very little text

    /work and /news have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “[PWA] Service worker registration failed: TypeError: Cannot read properties of undefined (reading 'register')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • http:// does not redirect

    http://akqa.com does not redirect to https, so some visitors land on the insecure version.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (akqa.com).

  • Valid certificate (184 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for akqa.com and is valid for another 184 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 22 links work

    All 22 links checked from your homepage (20 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    akqa.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    akqa.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    akqa.com was registered in Oct 1995 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    akqa.com is registered until Oct 2027.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 226 words

    The homepage has only about 226 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Learn more ↘”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Vercel Analytics.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Vercel

Hiring

Hiring
34 open roles
Teams
Creative (9), Client Services (4), Creative - Freelance (4), Technology (4)
Job board
greenhouse

Company

Employees
1,600
Founded
2001
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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