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aksalmonco.com website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 78 checks

This review found 32 issues worth fixing on aksalmonco.com, 12 of them high impact, across 78 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

83B

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
4.4 s2.2 sJul 18Nov 72.6 s
Show as table
DateReal-visitor load time (LCP)
Jul 18, 20264.1 s
Jul 25, 20263.7 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20262.7 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Nov 7, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
149 ms115 msJul 18Nov 7137 ms
Show as table
DateReal-visitor tap response (INP)
Jul 18, 2026136 ms
Jul 25, 2026131 ms
Aug 1, 2026123 ms
Aug 8, 2026121 ms
Aug 15, 2026120 ms
Aug 22, 2026119 ms
Aug 29, 2026121 ms
Sep 5, 2026128 ms
Sep 12, 2026134 ms
Sep 19, 2026137 ms
Sep 26, 2026139 ms
Oct 3, 2026139 ms
Oct 10, 2026140 ms
Oct 17, 2026144 ms
Oct 24, 2026145 ms
Oct 31, 2026144 ms
Nov 7, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

outerseas.co (opens in a new tab)
Full-page screenshot of aksalmonco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aksalmonco.com at 0.9 s0.9 s
  2. aksalmonco.com at 1.7 s1.7 s
  3. aksalmonco.com at 2.6 s2.6 s
  4. aksalmonco.com at 3.4 s3.4 s
  5. aksalmonco.com at 4.3 s4.3 s
  6. aksalmonco.com at 5.2 s5.2 s
  7. aksalmonco.com at 6.0 s6.0 s
  8. aksalmonco.com at 6.9 s6.9 s

Speed

9 to fix57

  • Improve image delivery

    14.3 s · 6.6 MB

    22 images could be 6.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 14.3 s faster on a phone.

  • Reduce unused JavaScript

    1.1 s · 244 KiB

    About 244 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,669 HTML elements

    The page has 3,669 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Clarity and Klaviyo and others), adding 32.5 MB and 733 ms of main-thread time.

  • Shopify adds 94 ms

    94 ms

    Shopify costs a phone 94 ms of main-thread work and 31.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    600 ms · 322 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (322 KiB).

  • Reduce unused CSS

    300 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 47.4 s

    47.4 s

    Your largest element takes 47.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Our Seafood”.

  • Time to Interactive: 53.3 s

    53.3 s

    The page becomes fully interactive after 53.3 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 33 images without width and height

    33 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 237 ms

    237 ms

    Scripts block taps and scrolling for 237 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 136 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 707 ms

    707 ms

    Real visitors wait 707 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.08

    0.08

    The layout barely moves while loading (CLS 0.08, good is under 0.1).

Images and page weight

5 to fix18

  • Page weight: 36.6 MB in 376 requests

    36.6 MB

    Your homepage downloads 36.6 MB in 376 requests on a phone: media 23.9 MB (4), images 9.7 MB (31) and other files 1.2 MB (173). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 3.6 MB together. On a phone connection a single image that size takes seconds.

  • 8 images far larger than shown

    3.9 MB

    8 images are downloaded at several times the size a phone draws them, for example 202411_Best_Action_Shot_Ellen_Carty_3_0791074d-1381-4d40-a0f at 5,165 px wide, shown at 390 px. Resized copies would save about 3.9 MB.

  • 9 images below the first screen load straight away

    9 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (757 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 10.4 g of CO₂ per visit

    10.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.36 g of CO₂e: 1243.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 10099

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed

  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 61 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 61 passed and 0 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 72 internal links, 12 external

    The homepage links to 72 pages on aksalmonco.com and 12 external pages.

7 checks passed

  • Meta description: 78 characters

    Your meta description is 78 characters: “Buy premium wild-caught seafood online and get it delivered fast to your door.”.

  • One H1 headline

    Your main headline reads: “Wild seafood caught by us. Shipped to you.”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Premium Wild Caught Seafood Delivered to Your Door – Outerseas”.

  • Canonical URL set

    The canonical URL is https://outerseas.co/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://outerseas.co/sitemap.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,946 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://outerseas.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68

  • 1 page without a title

    https://outerseas.co/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    https://outerseas.co/pages/subscription and https://outerseas.co/customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://outerseas.co/pages/how-it-works, https://outerseas.co/customer_authentication/redirect, https://outerseas.co/blogs/recipes and https://outerseas.co/pages/we-are-outerseas have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://outerseas.co/apps/retextion/shop/subscriptions, https://outerseas.co/pages/subscription, https://outerseas.co/customer_authentication/redirect and https://outerseas.co/pages/we-are-outerseas have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    https://outerseas.co/products/premium-fish-variety-box-assorted-filet, https://outerseas.co/products/wild-king-salmon, https://outerseas.co/products/alaskan-halibut, https://outerseas.co/products/wild-alaskan-coho-salmon-fillets and https://outerseas.co/pages/subscription took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed

  • Tap targets are thumb-sized

    59 of 67 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100

  • About 1,689 words of copy

    The homepage carries about 1,689 words of visible text.

7 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE CATCH” and “MY MAIN SOURCE TO BUY MY SALMON”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop”, “Subscribe & Save” and “View Shop”.

  • 5 short forms

    5 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, 5 customer or partner logos, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aksalmonco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Klaviyo Email Marketing Sms · Microsoft Clarity · Gorgias Live Chat Helpdesk · Attentive · Patrol · Triplewhale · Givy · amazonaws.com · retention.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Wilmington

Upkeep, stack, hiring and company data from programmable.info

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