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alab.pk website review

Visit site (opens in a new tab)Reviewed 11 November 202647 issues · 90 checks

This review found 47 issues worth fixing on alab.pk, 18 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.9 sMay 23Nov 72.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
Jun 6, 20262.1 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.8 s
Sep 26, 20262.6 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Nov 7, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
533 ms466 msSep 12Nov 7492 ms
Show as table
DateReal-visitor tap response (INP)
Sep 12, 2026500 ms
Sep 19, 2026485 ms
Sep 26, 2026474 ms
Oct 10, 2026525 ms
Oct 17, 2026525 ms
Oct 24, 2026524 ms
Oct 31, 2026496 ms
Nov 7, 2026492 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of alab.pk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. alab.pk at 0.7 s0.7 s
  2. alab.pk at 1.3 s1.3 s
  3. alab.pk at 2.0 s2.0 s
  4. alab.pk at 2.6 s2.6 s
  5. alab.pk at 3.3 s3.3 s
  6. alab.pk at 4.0 s4.0 s
  7. alab.pk at 4.6 s4.6 s
  8. alab.pk at 5.3 s5.3 s

Speed

11 to fix32
  • Improve image delivery

    1.9 s · 531 KiB

    11 images could be 531 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,321 HTML elements

    The page has 5,321 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    950 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google/Doubleclick Ads and Google FundingChoices and others), adding 1.9 MB and 683 ms of main-thread time.

  • Reduce unused JavaScript

    300 ms · 452 KiB

    About 452 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 592 ms. During a long task the page ignores taps.

  • Shopify adds 451 ms

    451 ms

    Shopify costs a phone 451 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    351 KiB

    52 files are served with short cache lifetimes, so returning visitors download them again (351 KiB).

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 873 ms

    873 ms

    Real visitors wait 873 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Time to Interactive: 22.2 s

    22.2 s

    The page becomes fully interactive after 22.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1

    1

    The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 947 ms

    947 ms

    Real visitors wait 947 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 523 ms

    523 ms

    Scripts block taps and scrolling for 523 ms in total while the page loads. Good is under 200 ms.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 500 ms to 492 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix53
  • Page weight: 6.2 MB in 492 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 492 requests on a phone: images 2.8 MB (80), scripts 1.5 MB (202) and other files 1.4 MB (179). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 22 images below the first screen load straight away

    22 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 210.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8890
  • Invalid ARIA attributes

    8 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 38 text elements with low contrast

    38 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (171 elements)

    All page content should be contained by landmarks: 171 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is short (4 characters)

    Your title is only 4 characters: “ALAB”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 143 internal links, 7 external

    The homepage links to 143 pages on alab.pk and 7 external pages.

7 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Welcome to ALAB where Timeless fashion crafted with care and designed for your comfort, Hassle-free shopping with easy …”.

  • One H1 headline

    Your main headline reads: “ALAB”.

  • Canonical URL set

    The canonical URL is https://www.alab.pk/.

  • Structured data in place

    Structured data found: Organization, ProductGroup and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.alab.pk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (768 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.alab.pk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 2 pages without a meta description

    https://www.alab.pk/collections/new-arrival and https://www.alab.pk/collections/velvet-26 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.alab.pk/collections/velvet and https://www.alab.pk/collections/luxury-velvet use the same meta description. A description written for each page earns more clicks.

  • 9 pages without an H1

    https://www.alab.pk/blogs/news, https://www.alab.pk/products/zar-noir, https://www.alab.pk/products/velvet-opulence, https://www.alab.pk/products/eshal, https://www.alab.pk/products/romi and https://www.alab.pk/products/sophia and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Error producing monorail event MonorailRequestError: Error completing request. A network failure may have prevented the…”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,068 words of copy

    The homepage carries about 1,068 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop by categories” and “Contact information”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at alab.pk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Searchanise Search Filter · Tapita Seo Speed · Indexgpt · Nova Multi Currency Converter · Mps Sales Notification · Dondy Whatsapp Chat Widget · Onemobile · Cwilltrustoo Reviews · Essential Pre Order Presale

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on alab.pk, including 22 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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