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alastin.mx website review

Visit site (opens in a new tab)Reviewed 13 November 202635 issues · 75 checks

This review found 35 issues worth fixing on alastin.mx, 12 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of alastin.mx (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. alastin.mx at 0.6 s0.6 s
  2. alastin.mx at 1.3 s1.3 s
  3. alastin.mx at 1.9 s1.9 s
  4. alastin.mx at 2.6 s2.6 s
  5. alastin.mx at 3.2 s3.2 s
  6. alastin.mx at 3.9 s3.9 s
  7. alastin.mx at 4.5 s4.5 s
  8. alastin.mx at 5.2 s5.2 s

Speed

11 to fix57
  • Reduce unused JavaScript

    1.7 s · 386 KiB

    About 386 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 383 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (383 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 1.3 MB and 1.0 s of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused CSS

    530 ms · 97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 530 ms faster on a phone.

  • Google Tag Manager adds 542 ms

    542 ms

    Google Tag Manager costs a phone 542 ms of main-thread work and 466 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 307 ms. During a long task the page ignores taps.

  • Optanon adds 150 ms

    150 ms

    Optanon costs a phone 150 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix55
  • Largest Contentful Paint: 12.9 s

    12.9 s

    Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CRadicalSerum.png”.

  • Time to Interactive: 13.9 s

    13.9 s

    The page becomes fully interactive after 13.9 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 398 ms

    398 ms

    Scripts block taps and scrolling for 398 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.053

    0.053

    The layout barely moves while loading (CLS 0.053, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 168 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 168 requests on a phone: scripts 1.1 MB (39), images 712 KiB (49) and other files 655 KiB (65). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (295 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8891
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 46 form fields without a label

    46 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7778
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (14 characters)

    Your title is only 14 characters: “Alastin Mexico”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 46 internal links, 4 external

    The homepage links to 46 pages on alastin.mx and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//alastin.mx/cdn/shop/files/Alastin_Logo_Full_bG_XL_Dark_Purple_RGB_navbar_150x150_2x_450x_a7dced59-ab26-4a19…”.

  • Canonical URL set

    The canonical URL is https://alastin.mx/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://alastin.mx/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (767 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://alastin.mx/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://alastin.mx/collections/productos-post-procedimientos-2026, https://alastin.mx/collections/cuidado-diario-restaurador-de-la-piel-2026, https://alastin.mx/collections/apoyo-serums, https://alastin.mx/collections/cuidado-hidratacion-proteccion, https://alastin.mx/pages/for-professionals and https://alastin.mx/pages/frequently-asked-questions and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://alastin.mx/products/2026-ultra-nourishing-moisturizer-con-tecnologia-trihex%C2%AE, whose canonical is https://alastin.mx/products/2026-ultra-nourishing-moisturizer-con-tecnologia-trihex%c2%ae. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 721 words of copy

    The homepage carries about 721 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 30 testimonial or review blocks and 6 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at alastin.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on alastin.mx, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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