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albamclothing.com website review

Visit site (opens in a new tab)Reviewed 9 November 202630 issues · 79 checks

This review found 30 issues worth fixing on albamclothing.com, 7 of them high impact, across 79 checks. The most urgent: page weight: 6.3 MB in 296 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s821 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.0 s
May 30, 2026968 ms
Jun 6, 2026880 ms
Jun 13, 2026867 ms
Jun 20, 2026906 ms
Jun 27, 2026902 ms
Jul 4, 2026902 ms
Jul 11, 2026898 ms
Jul 18, 2026857 ms
Jul 25, 2026853 ms
Aug 1, 2026875 ms
Aug 8, 2026881 ms
Aug 15, 2026904 ms
Aug 22, 2026900 ms
Aug 29, 2026890 ms
Sep 5, 2026946 ms
Sep 12, 2026975 ms
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
131 ms82 msMay 23Nov 7118 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202689 ms
May 30, 202688 ms
Jun 6, 202690 ms
Jun 13, 202693 ms
Jun 20, 202695 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 2026101 ms
Jul 18, 202699 ms
Jul 25, 2026102 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026105 ms
Aug 22, 2026102 ms
Aug 29, 2026102 ms
Sep 5, 2026112 ms
Sep 12, 2026116 ms
Sep 19, 2026121 ms
Sep 26, 2026125 ms
Oct 3, 2026124 ms
Oct 10, 2026120 ms
Oct 17, 2026124 ms
Oct 24, 2026121 ms
Oct 31, 2026116 ms
Nov 7, 2026118 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of albamclothing.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. albamclothing.com at 0.6 s0.6 s
  2. albamclothing.com at 1.1 s1.1 s
  3. albamclothing.com at 1.7 s1.7 s
  4. albamclothing.com at 2.2 s2.2 s
  5. albamclothing.com at 2.8 s2.8 s
  6. albamclothing.com at 3.3 s3.3 s
  7. albamclothing.com at 3.9 s3.9 s
  8. albamclothing.com at 4.4 s4.4 s

Speed

10 to fix73
  • 4,854 HTML elements

    The page has 4,854 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    2.4 MB

    5 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 4.0 MB and 712 ms of main-thread time.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 435 ms

    435 ms

    Google Tag Manager costs a phone 435 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 76 ms

    76 ms

    Shopify costs a phone 76 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    287 KiB

    About 287 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 155 ms

    155 ms

    Klaviyo costs a phone 155 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    68 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (68 KiB).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 14.7 s

    14.7 s

    The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FF_WEB_BANNER”.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 89 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 260 ms

    260 ms

    Scripts block taps and scrolling for 260 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 159 ms

    159 ms

    Real visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 725 ms

    725 ms

    Real visitors wait 725 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.2 s

    3.2 s

    Visually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 6.3 MB in 296 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 296 requests on a phone: images 3.9 MB (22), scripts 1.1 MB (96) and other files 932 KiB (141). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    MOBILE_WEB_BANNER.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (172 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9596
  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 95 internal links, 2 external

    The homepage links to 95 pages on albamclothing.com and 2 external pages.

7 checks passed
  • Meta description: 99 characters

    Your meta description is 99 characters: “Albam is a contemporary menswear brand that produces modern essentials. Shop the latest collection.”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Albam Clothing | Official Online Store – albam Clothing”.

  • Canonical URL set

    The canonical URL is https://www.albamclothing.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.albamclothing.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,567 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.albamclothing.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.albamclothing.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.albamclothing.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.albamclothing.com/customer_authentication/redirect and https://www.albamclothing.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.albamclothing.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 224 words

    The homepage has only about 224 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Shop Now”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop Now” and “Shop Shirts”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at albamclothing.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Ecomposer Builder · Klaviyo Email Marketing Sms · Four Works Albam V2 · Gdpr Cookie Consent · chimpstatic.com · webgains.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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