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alchemative.com website review

Visit site (opens in a new tab)Reviewed 18 October 202641 issues · 106 checks

This review found 41 issues worth fixing on alchemative.com, 12 of them high impact, across 106 checks. The most urgent: mobile performance score: 40. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.2 sApr 25Oct 103.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.0 s
May 2, 20263.0 s
May 9, 20262.8 s
May 16, 20262.7 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.6 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.8 s
Sep 12, 20262.9 s
Sep 19, 20263.3 s
Sep 26, 20263.5 s
Oct 3, 20263.7 s
Oct 10, 20263.8 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix40
  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 2.9 MB and 2.0 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 648 ms

    648 ms

    Google CDN costs a phone 648 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    667 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (667 KiB).

  • Google Tag Manager adds 600 ms

    600 ms

    Google Tag Manager costs a phone 600 ms of main-thread work and 459 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 269 ms

    269 ms

    Facebook costs a phone 269 ms of main-thread work and 277 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 287 ms. During a long task the page ignores taps.

  • Hubspot adds 247 ms

    247 ms

    Hubspot costs a phone 247 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    250 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Reduce unused CSS

    150 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    30 KiB

    2 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 67 but mobile only 40. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 22.8 s

    22.8 s

    The page becomes fully interactive after 22.8 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.292

    0.292

    The layout shifts by 0.292 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 859 ms

    859 ms

    Real visitors wait 859 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 4.0 s

    4.0 s

    Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Images and page weight

1 to fix70
  • Page weight: 4.5 MB in 118 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 118 requests on a phone: scripts 3.0 MB (44), other files 734 KiB (26) and images 332 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (178 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9192
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Alchemative is Now Part ofDevsinc!” and “Transforming businesses through our innovative e-…”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 47 internal links, 13 external

    The homepage links to 47 pages on alchemative.com and 13 external pages.

5 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Discover end-to-end e-commerce and digital transformation solutions with Alchemative. Elevate your brand with our tailo…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Unleash Your Online Potential | Alchemative”.

  • Canonical URL set

    The canonical URL is https://www.alchemative.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.alchemative.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,199 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix80
  • 7 pages without a title

    /our-work/my-edit, /our-work/aesop-3, /our-work/tula-studio, /our-work/interwood, /our-work/Zellbury and /blogs/Myths-About-Shopify-Plus-Migration-Debunked and 1 other have no <title>, so Google invents the link text in results.

  • 7 pages without a meta description

    /our-work/my-edit, /our-work/aesop-3, /our-work/tula-studio, /our-work/interwood, /our-work/Zellbury and /blogs/Myths-About-Shopify-Plus-Migration-Debunked and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    /contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    6 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • 1 broken external link

    1 link to other sites is dead, for example https://www.linkedin.com/company/alchemative/ (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.devsinc.com/services/e-commerce.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alchemative.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YR2 verifies for alchemative.com and is valid for another 52 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://alchemative.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    alchemative.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 11 years old

    11 years

    alchemative.com was registered in Oct 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, globalsign.com, sectigo.com and letsencrypt.org to issue certificates for alchemative.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2027

    alchemative.com is registered until Oct 2027.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,119 words of copy

    The homepage carries about 1,119 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “GET IN TOUCH” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and “10+ Clients”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:zohomail.com include:_spf.google.com include:sender.zohobooks.com include:zcsend.net include:spf.zoho.co…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

Framework
Next.js
Analytics
Google Analytics | Google Tag Manager
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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