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aldeahome.com website review

Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 99 checks

This review found 36 issues worth fixing on aldeahome.com, 8 of them high impact, across 99 checks. The most urgent: page weight: 6.3 MB in 271 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.2 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20261.9 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
128 ms73 msMay 16Oct 31122 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202684 ms
May 30, 202690 ms
Jun 6, 202691 ms
Jun 13, 202696 ms
Jun 20, 202695 ms
Jun 27, 2026101 ms
Jul 4, 2026106 ms
Jul 11, 2026102 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026100 ms
Aug 8, 2026105 ms
Aug 15, 2026110 ms
Aug 22, 2026105 ms
Aug 29, 2026107 ms
Sep 5, 2026102 ms
Sep 12, 2026102 ms
Sep 19, 2026102 ms
Sep 26, 2026103 ms
Oct 3, 2026105 ms
Oct 10, 2026105 ms
Oct 17, 2026112 ms
Oct 24, 2026113 ms
Oct 31, 2026122 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aldeahome.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aldeahome.com at 1.3 s1.3 s
  2. aldeahome.com at 2.7 s2.7 s
  3. aldeahome.com at 4.0 s4.0 s
  4. aldeahome.com at 5.3 s5.3 s
  5. aldeahome.com at 6.7 s6.7 s
  6. aldeahome.com at 8.0 s8.0 s
  7. aldeahome.com at 9.3 s9.3 s
  8. aldeahome.com at 10.7 s10.7 s

aldeahome.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix62
  • Improve image delivery

    350 ms · 1.0 MB

    24 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused JavaScript

    406 KiB

    About 406 KiB of JavaScript is downloaded but never used on this page.

  • 2,550 HTML elements

    The page has 2,550 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 556 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 157 ms

    157 ms

    Shopify costs a phone 157 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Mailchimp and Google CDN and others), adding 934 KiB and 416 ms of main-thread time.

  • Use efficient cache lifetimes

    202 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (202 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    50 KiB

    About 50 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    39 KiB

    39 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 9.4 s

    9.4 s

    Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (6.8 s).

  • Time to Interactive: 21.4 s

    21.4 s

    The page becomes fully interactive after 21.4 s. Good is under 3.8 s.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 59 ms

    59 ms

    Scripts block the page for only 59 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix60
  • Page weight: 6.3 MB in 271 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 271 requests on a phone: images 4.3 MB (85), scripts 858 KiB (77) and other files 785 KiB (87). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    aldea-uppababy-remi-v2-mobile-1080x1920.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    201 KiB

    1 image is downloaded at several times the size a phone draws it, for example Moss_Crib_Slider.jpg at 2,048 px wide, shown at 358 px. Resized copies would save about 201 KiB.

  • 2 images in older formats

    2 images (292 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (277 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 213.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8591
  • Hidden but focusable

    48 elements hidden from screen readers can still receive keyboard focus.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 74 images without alt text

    74 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 67 links without text

    67 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8576
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Aldea Home & Baby | Nursery Furniture in SF, LA, San Jose & Seattle”.

  • Meta description is long (175 characters)

    Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, OnlineStore, Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 301 internal links, 9 external

    The homepage links to 301 pages on aldeahome.com and 9 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://aldeahome.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aldeahome.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,169 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    /pages/registry-phone-consultation and /pages/registry have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /pages/registry-phone-consultation and /pages/registry have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 178 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 101 small tap targets

    101 of 127 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aldeahome.com).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YE2 verifies for aldeahome.com and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://aldeahome.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • No CAA record

    aldeahome.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aldeahome.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    aldeahome.com was registered in Jun 2005 through eNom, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    aldeahome.com is registered until Jun 2027.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 689 words of copy

    The homepage carries about 689 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop This Room”, “Learn More” and “BOOK A FREE APPOINTMENT”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be aldeahome.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:69.65.31.191 ip4:209.212.146.23 +a +mx ~all”.

  • DKIM signing found

    A DKIM key is published (selector “k2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Schema Plus For Seo · Gift Reggie Gift Registry · Gempages Builder · Fontify · Rez Preorder Back In Stock · Judge Me Reviews · Sc Product Options · Trymry · Sesami · Mailchimp · chimpstatic.com · eventscalendar.co · accessibly.app · elfsight.com · amazonaws.com · sealsubscriptions.com · nfcube.com · mailmunch.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 1.8, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on aldeahome.com, including 12 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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