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aldf.org website review
Visit site (opens in a new tab)Reviewed 19 October 202632 issues · 97 checks
This review found 32 issues worth fixing on aldf.org, 9 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 3.8 s |
| May 2, 2026 | 3.7 s |
| May 9, 2026 | 3.8 s |
| May 16, 2026 | 3.8 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 145 ms |
| May 2, 2026 | 137 ms |
| May 9, 2026 | 152 ms |
| May 16, 2026 | 153 ms |
| May 23, 2026 | 135 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 105 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 94 ms |
| Aug 15, 2026 | 97 ms |
| Aug 22, 2026 | 103 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 105 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.4 s
4.3 s
5.2 s
6.0 s
6.9 s
aldf.org does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.1 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Use efficient cache lifetimes
900 ms · 612 KiB54 files are served with short cache lifetimes, so returning visitors download them again (612 KiB).
Mobile performance score: 67
67/100Your mobile performance score is 67 (desktop: 87). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
700 ms · 204 KiB3 images could be 204 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.
Reduce unused CSS
300 ms · 25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
150 ms · 134 KiBAbout 134 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (Clarity and guidestar.org), adding 31 KiB and 64 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 329 ms of it running JavaScript. That is comfortably low.
Server response: 419 ms
419 msYour server sent the HTML in 419 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.1 s
3.1 sReal visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.3 s
2.3 sReal visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 10.9 s
10.9 sVisually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This Speak Out for Farmed Animals Month (SOFAM), your gift …”. Most of its time is element render delay (5.9 s).
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 218 ms
218 msReal visitors wait 218 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Time to Interactive: 6.8 s
6.8 sThe page becomes fully interactive after 6.8 s. Good is under 3.8 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 145 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.8 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 29 ms
29 msScripts block the page for only 29 ms while loading. Good is under 200 ms.
Images and page weight
2 images over 500 KB
2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.
Page weight: 3.3 MB in 59 requests
3.3 MBYour homepage downloads 3.3 MB in 59 requests on a phone: images 2.6 MB (24), scripts 329 KiB (22) and fonts 307 KiB (6). Under 2 MB keeps phones on slow connections fast.
13 images in older formats
13 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
111 KiB2 images are downloaded at several times the size a phone draws them, for example landscape-1200.png at 1,200 px wide, shown at 390 px. Resized copies would save about 111 KiB.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, CollectionPage, Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("/wp-content/uploads/2018/05/ALDF_Logo_social-profile_co…”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
107 internal links, 26 external
The homepage links to 107 pages on aldf.org and 26 external pages.
7 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “For more than three decades, the Animal Legal Defense Fund has been fighting to protect the lives and advance the inter…”.
One H1 headline
Your main headline reads: “Animal Legal Defense Fund homepage”.
Title: 59 characters
Your title is a healthy 59 characters: “Animal Legal Defense Fund - The Legal Voice for All Animals”.
Canonical URL set
The canonical URL is https://aldf.org/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://aldf.org/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,022 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
/focus_area/animals-in-laboratories, /how_we_work/collaboration, /how_we_work/criminal-justice and /how_we_work/legal-education have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages slow to respond
/privacy-policy/ad-cookie-policy, /focus_area/animals-in-laboratories, /how_we_work/collaboration, /how_we_work/criminal-justice and /how_we_work/legal-education took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://aldf.org/wp-content/uploads/2018/04/veal-crate-calves.jpg.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Error: <svg> attribute height: Expected length, "auto".”.
2 checks passed
Tap targets are thumb-sized
14 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://bsky.app/profile/animallegaldefense.bsky.social (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example http://give.org/charity-reviews/national/animal-protection/animal-legal-defense-fund-in-cotati-ca-575.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (aldf.org).
Valid certificate (44 days left)
The certificate from Let's Encrypt · YR1 verifies for aldf.org and is valid for another 44 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://aldf.org redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
aldf.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aldf.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsaldf.org was registered in Nov 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2030
aldf.org is registered until Nov 2030.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 757 words of copy
The homepage carries about 757 words of visible text.
4 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Sign Up”, “Shop” and “Contact Us”.
3 short forms
3 short forms (5 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.intacct.com include:_spf.e-activist.com include:mailgun.org incl…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 1.14.2; the current release is 7.1.3.
Stack
- CMS
- WordPress 1.14.2
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 1979
- Headquarters
- Cotati
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 32 issues on aldf.org, including 15 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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