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aldi.pt website review
Visit site (opens in a new tab)Reviewed 29 October 202633 issues · 82 checks
This review found 33 issues worth fixing on aldi.pt, 13 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.6 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 121 ms |
| May 16, 2026 | 119 ms |
| May 23, 2026 | 117 ms |
| May 30, 2026 | 116 ms |
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 117 ms |
| Jun 20, 2026 | 120 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 117 ms |
| Jul 25, 2026 | 116 ms |
| Aug 1, 2026 | 116 ms |
| Aug 8, 2026 | 116 ms |
| Aug 15, 2026 | 119 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 116 ms |
| Sep 26, 2026 | 115 ms |
| Oct 3, 2026 | 115 ms |
| Oct 10, 2026 | 115 ms |
| Oct 17, 2026 | 114 ms |
| Oct 24, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.6 s
3.1 s
3.6 s
4.1 s
aldi.pt does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.6 s · 426 KiBAbout 426 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Render-blocking requests
1.6 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.6 s.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Use efficient cache lifetimes
350 ms · 355 KiB24 files are served with short cache lifetimes, so returning visitors download them again (355 KiB).
Reduce unused CSS
300 ms · 40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
an-pcm.com adds 0 ms
0 msan-pcm.com costs a phone 0 ms of main-thread work and 566 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 third-party services on the page
5 third-party services load with your homepage (Usercentrics CMP, Adobe Tag Manager and googleusercontent.com and others), adding 977 KiB and 280 ms of main-thread time.
Improve image delivery
200 KiB10 images could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Document request latency
64 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 127 ms
127 msYour server sent the HTML in 127 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.6 s
9.6 sYour largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fim de semana de poupança”.
Time to Interactive: 11.0 s
11.0 sThe page becomes fully interactive after 11.0 s. Good is under 3.8 s.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.234
0.234The layout shifts by 0.234 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 209 ms
209 msScripts block taps and scrolling for 209 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 121 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 487 ms
487 msReal visitors wait 487 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
An image on the first screen is lazy-loaded
SEMANA-TEMATICA-1280x753.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.5 g of CO₂ per visit
0.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.9 MB in 82 requests
1.9 MBYour homepage downloads 1.9 MB in 82 requests on a phone: scripts 953 KiB (41), images 605 KiB (20) and fonts 162 KiB (2). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (15 elements).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
7 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Bem-vindo ao supermercado ALDI! Descobre os nossos folhetos, promoções semanais, receitas e muitas novidades. Aproveita…”.
Title: 44 characters
Your title is a healthy 44 characters: “ALDI Supermercados | Custa Pouco Comprar Bem”.
Canonical URL set
The canonical URL is https://www.aldi.pt/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.aldi.pt/.aldi-nord-sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 375 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Component content is missing”.
2 checks passed
Tap targets are thumb-sized
52 of 54 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (aldi.pt).
Valid certificate (174 days left)
The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for aldi.pt and is valid for another 174 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://aldi.pt redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
aldi.pt has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 375 words of copy
The homepage carries about 375 words of visible text.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:18.196.215.67 ip4:20.40.137.116/30 ip4:20.40.137.120/29 ip4:20.61.145.119 ip4:20.224.168.48 ip4:46.183.45.19…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- OVHcloud
Company
- Employees
- 88,000
- Founded
- 1960
- Headquarters
- Essen
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on aldi.pt, including 17 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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