alfresh.co website review

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 63 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,386 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

4 images could be 245 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

2 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

6 third-party services load with your homepage (9gtb.com, Shopify and Trust Pilot and others), adding 162 KiB and 70 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Nightquill”.

The layout shifts by 0.733 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 93 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.3 MB in 199 requests on a phone: images 1.0 MB (48), other files 778 KiB (99) and scripts 305 KiB (41). Under 2 MB keeps phones on slow connections fast.

NightQuill-Cap-Hero.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example NightQuill-Cap-Hero.png at 3,261 px wide, shown at 394 px. Resized copies would save about 413 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 77.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 elements hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

There are 4 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//alfresh.co/cdn/shop/files/Alfreshco-Logo.png?v=171466…”.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 416 pages on alfresh.co and 7 external pages.

https://alfresh.co/collections/limited-editions and https://alfresh.co/collections/alfreshco use the same meta description. A description written for each page earns more clicks.

https://alfresh.co/collections/stickers, https://alfresh.co/collections/lifestyle and https://alfresh.co/collections/all-products took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.

98 of 265 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 754 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.