alis.dk website review

• Google's speed test didn't respond

  Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.

Not measured in this review.

• Page weight: 3.3 MB

  3.3 MB

  Your homepage downloads 3.3 MB on a phone, 793 KiB of it images (24%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  img20261009_18562760.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 2 images in older formats

  2 images (120 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (2)

• About 0.9 g of CO₂ per visit

  0.93 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 18 tap targets too small

  18 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• All page content should be contained by landmarks (6 elements)

  All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 66 links without text

  66 visible links have no text or label, so screen readers cannot say where they go.

  Elements (2)

• Title is short (4 characters)

  Your title is only 4 characters: “ALIS”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• Meta description is long (298 characters)

  Your meta description is 298 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• 465 internal links, 0 external

  The homepage links to 465 pages on alis.dk and 0 external pages.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page without an H1

  /pages/alis-culture has no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 150 found) and read each the way a search engine does.

• 130 small tap targets

  130 of 187 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelector')”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• Thin social proof

  Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 501 words of copy

  The homepage carries about 501 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be alis.dk is still delivered. Add a report address, check the reports, then move to quarantine.

• No DKIM key on the usual selectors

  We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

• Email authentication score: 65/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 15 cookies set on arrival

  15

  Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 34 other companies contacted

  Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.